
A puzzle game where you control a growing hole, made by Neon White's creator Ben Esposito.
Strong, specific identity can matter more than broad appeal
From Ben Esposito on Donut County and Neon White
Donut County was designed for broad appeal with simple controls. Ben Esposito built Donut County, the puzzle game where you control a growing hole, to appeal to as many people as possible. Simple controls were the tool for that.
Esposito chose the opposite approach for his next game, Neon White. He aimed for a game "a few people would absolutely love", mixing Counter-Strike surf maps, Toonami anime, Dreamcast aesthetics and visual novel dialogue. The comparison suggests a strong, specific identity can matter more than broad appeal.
It was designed to appeal to as many people as possible with simple controls. Neon White deliberately does the opposite, aiming at a few players who will love it.
Donut County was designed for broad appeal with simple controls. Ben Esposito built Donut County, the puzzle game where you control a growing hole, to appeal to as many people as possible. Simple controls were the tool for that.
Esposito chose the opposite approach for his next game, Neon White. He aimed for a game "a few people would absolutely love", mixing Counter-Strike surf maps, Toonami anime, Dreamcast aesthetics and visual novel dialogue. The comparison suggests a strong, specific identity can matter more than broad appeal.
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