Rich Dad Poor Dad
A personal finance book that remains a long-running bestseller.
Where Rich Dad Poor Dad comes up1 episode or test
- 1Test against the pastWould it work 2,000 years ago?
- 2Cut platform namesKeeps his advertising book useful
- 3Build an assetNot 'magazines with hard covers'
- 4Keeps selling for decadesRich Dad Poor Dad: 100,000 copies monthly
From Alex Hormozi on evergreen books
What was said about Rich Dad Poor Dad
Rich Dad Poor Dad shows evergreen books keep selling for decades. It still sells about 100,000 copies a month decades after it was written. Alex Hormozi cites it as proof that evergreen books beat ones that chase trends.
He wants to build assets, not 'magazines with hard covers'. He backtests his own ideas by asking whether they would still work 2,000 years ago, and leaves platform names out of his advertising book so it stays useful. In his words: "rather than try to predict the future I just look at the past and say does it still work".
Copywriting Masterclass, #1 Creator Mistake, 1M Books Sold — Alex Hormozi
It still sells about 100,000 copies a month decades after it was written. Hormozi uses it as proof that evergreen books beat ones that chase trends.
Rich Dad Poor Dad shows evergreen books keep selling for decades. It still sells about 100,000 copies a month decades after it was written. Alex Hormozi cites it as proof that evergreen books beat ones that chase trends.
He wants to build assets, not 'magazines with hard covers'. He backtests his own ideas by asking whether they would still work 2,000 years ago, and leaves platform names out of his advertising book so it stays useful. In his words: "rather than try to predict the future I just look at the past and say does it still work".
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