App Masters · Aug 5This AI Learning App Made $1.8M in Its First Year (Coursiv App)
Reached $1.8M in lifetime revenue within about a year, earning roughly $250,000 a month with its best month in June 2025. It sends Instagram, YouTube, Facebook and Google ads to a web quiz and paywall with a personalized 10-minute countdown offer at $20 a month, rising to $40 when the timer ends.
Tips
- Send paid social traffic to a web quiz funnel, not the app store▶ 16:26Coursiv reached $1.8M lifetime revenue since an April launch, with its best month in June 2025, mainly through web-to-app.
- Add a personalized countdown offer using the user's name and current month▶ 10:47On the web the plan was $20 a month versus $29 to $30 in the app, and after the timer expired the price went up to $40.
- Let the countdown expire and raise the price to trigger loss aversion▶ 12:58The tester waited 9 minutes and saw the price jump from $20 to $40.
- Bring users back to the offer page through the email verification link▶ 13:40After the timer expired, the verify link landed the tester back on the page with the promo code and a fresh 10 minutes.
- Use a long paywall page on web that explains what users unlock▶ 9:19The Coursiv paywall includes a readiness score of 83% and a four-week program built from quiz answers.
- Show live purchase counts on the paywall as social proof▶ 10:17One App Masters client uses it in-app and has seen really good success.
- Offer a money-back guarantee instead of a free trial on web▶ 12:04
- Open the funnel with social proof and a simple yes or no question▶ 3:40
- Ask how much daily time users will commit during onboarding▶ 7:47He says Duolingo has reported this as an important number that affects retention.
- Track every quiz answer against trial start and conversion rate▶ 6:03
- Mix questions with reading screens and show a personalized profile▶ 5:08
- Collect the email in a web funnel so you can tie the user to the app▶ 8:40
- Use fear-of-missing-out ad hooks that speak to AI beginners▶ 2:20
