MinuteClinic

MinuteClinic serves the job of not wanting to see a doctor. It sees walk-ins at once, so a parent with a child's likely strep does not lose a whole afternoon. It now has more than a thousand locations in thirty-three states.

Competing Against Luck frames this as a negative job: something people want to avoid. Its lesson is to build offerings that let people skip the chore entirely, since things people do not want to do are often the best opportunities.