David Perell asks great writers how they write: their process, habits and craft, from novelists and screenwriters to essayists and founders. 144 How I Write episodes on product and growth, each as notes you can zoom: the bottom line, key takeaways and every chapter, linked to the moment in the video.
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Gillian Flynn explains how she builds character-driven thrillers: she writes toward a mystery she hasn't solved, then goes back and earns every clue. Her most useful habit is writing three good pages a day purely for joy, often as exercises that never go in the book.

Taylor Tomlinson explains how a comedian writes: start from strong feelings, test every line on a live audience, and cut hard. Her habit of recording every set and listening back for the kind of laugh, not just the laugh, makes the conversation worth hearing for any writer.

Koontz explains how he writes without an outline, trusting his subconscious and letting characters act freely, while polishing every page and every sentence of language. The ten-hour days, the character-first thinking and the habit of staying open to mystery explain how he has kept the work fresh for decades.

Jodi Picoult explains how she builds a novel from a single "what if", does most of her research before writing a word, and then lets her characters lead. The habit worth hearing is her fixed school-day writing hours, built from years of writing in 15-minute gaps around her kids, plus her insistence on becoming her own harshest editor.

Robert Greene explains how he wrote his book on the sublime by hand after a stroke, and why a book only comes alive if the writer feels it while writing. The memorable technique is defamiliarization: asking a chain of questions and shifting perspective until familiar things look strange, then pairing that openness with hard-won craft.

Andy Weir explains how he turns a daydream about interesting science into a plot-driven novel, and how he keeps readers trusting him through accurate science, humor and clean cause and effect. The technique worth hearing is his habit of going back into earlier chapters to plant the clues that make later surprises feel earned.

Mark Normand explains how a comic builds a tight joke: keep the setup simple, work hard on the twist, and test every word in front of a real audience. The habit worth hearing is his routine of pacing with a pen as a microphone, then rewriting the same joke across thousands of sets.

Arndt, who read about a thousand scripts and then wrote Little Miss Sunshine and Toy Story 3, teaches story as a system: make the audience care first, sharpen the stakes, and set up everything in act one. The habit worth stealing is to name what is at stake externally, internally and philosophically, then test the worst case on all three.

Francine Prose argues that good writing comes from slow, close reading of how other writers made their choices, and from a plain, clear voice you could say out loud. Her most useful habits are reading aloud, cutting anything you would not miss, and borrowing the moves of great books to solve your own problems.

Harlan Coben explains how he builds suspenseful, heartfelt novels: he starts from a 'what if', knows his ending, and treats plot, character and setting as one thing. His most useful habit is that he never shows or even describes a draft in progress, so the urge to tell the story gets spent on the page.

Kuang treats writing as a craft of thousands of deliberate choices, not inspiration: she builds emotion from the body, builds a new voice for each book, and distrusts words that come too easily. The habit worth hearing is her layered process, where she collects shiny research into a messy zero draft and adds faces, settings and polish in later passes.

Matt Haig explains how he finds ideas by letting them percolate, drafts fast, and cuts hard with an editor he has trusted for 15 years. His most useful habit is to ignore the market, write the book he would want to read, and trust his own feelings about it.

Two writers talk about how to turn wonder and attention into sentences, with fiction and nonfiction drawing on the same rhythm, intuition and listening. The most useful habit is to give the work real attention, whether that means shaking ideas loose on a run, letting a subject set the sound of the prose, or testing a book against the future.

Greer drafts messily and out of order, then uses revision to find the echoes, setups and structure his subconscious left behind, and he feeds that process with old, odd books instead of current ones. He also explains why you should write what comes easily, make comedy from your hardest material, and treat an editor's notes as symptoms rather than prescriptions.

Forsyth shows that the lines people remember, from Shakespeare to Taylor Swift, are built from a small set of old rhetorical figures that anyone can reuse. The technique worth hearing is to take a plain sentence and rephrase it with a figure such as repetition, a mirror flip, a group of three or a paradox, so it sticks in the reader's mind.

Jack Carr explains how he plans each thriller from a one-page summary and a short theme, then drafts without stalling and polishes with a small circle of trusted readers. The most useful part is how he builds vivid, authentic scenes from remembered feelings, objects that reveal character, firsthand research and small noticed details.

Scott Dikkers argues that funny writing is a learnable craft built on a point of view, a single narrow take and a set of reusable filters rather than natural talent. The habit that makes it worth hearing is writing a list of ten opinions, picking one, and escalating it in a straight-faced voice over a thousand simple pieces.

Twelve writers disagree about whether AI belongs anywhere near a draft, but most agree the thinking, the reading and the voice have to stay human. The most useful ideas are specific: use AI as a hostile critic, as secondary literature and as a source of a bad first draft, never as the author.

Baldacci explains how a prolific thriller writer builds stories by planting false assumptions, giving characters real baggage, and cutting everything that does not earn its place. The technique worth hearing is his habit of writing in the trenches, a couple of chapters at a time with no outline, then cutting hard in the edit.

A publishing CEO explains how books actually get bought, edited, marketed and sold, and what that means for a writer deciding how to work and how to reach readers. The most useful idea is his marketing method: name the community, find its connectors, and let the book itself show you the hooks.

David Sedaris explains how decades of daily diary writing, close observation and reading drafts aloud to live audiences shape his funny, specific essays. The habit worth hearing is his diary guide, which turns small absurd moments into material, paired with treating a live crowd as his editor.

Andrew Stanton explains how Pixar stories get found rather than planned: you test a one-sentence premise, keep the audience pulled forward, and rewrite until the real story shows itself. The habit worth hearing is his instruction to just write the bad sentence, because the good one only comes after it.

Pollan shows how a nonfiction piece is built from a framing question, a narrative spine he calls the laundry line, and a persuasive metaphor, with the writer put inside the story. The habit worth hearing is his morning routine of re-editing the piece from page one before drafting forward, plus a daily research journal.

Andrew Hunter Murray explains how he builds novels from a premise you can say in one sentence, then plots them on a spreadsheet before the fun of drafting begins. The memorable part is his handling of character: a few vividly drawn people, physical detail instead of backstory, and a neon sign reminding him that his draft is not the finished cake.

Noah Hawley explains how he starts stories from a question, writes fast first drafts, and shapes feeling through theme, tone and restraint. The habit worth hearing is writing the pitch, outline and script in the same voice as the story itself, while staying easy enough to work with that he gets to keep making things.

Suleika Jaouad explains how she gets out of her own way on the page by drafting privately by hand, writing toward questions she can't answer, and treating distance and prompts as part of the work. The habit worth hearing is her split between a loose longhand journal draft and a later, separate typed edit.

Tom Segura explains how a working comic finds funny material in complaints, small overheard moments and his own life, then builds it through volume, reps and editing. The most useful habit is writing down every thought, even the dumb ones, and testing it in front of people before judging it.

Maria Popova explains how she writes to understand her own life, building each piece from primary sources, long walks and close attention to the world. The habits worth stealing are her observe-then-contemplate diary, writing on foot, and keeping an unplanned backlog of ideas to return to years later.

Yann Martel plans like an architect and then writes like a traveler: he sorts years of research into envelopes, always knows his ending, and leaves room to discover things along the way. The conversation is worth hearing for his physical filing system, his focus on rhythm and punctuation, and his view that readers should co-create the story.

Anne Lamott explains how to write by paying attention, drafting badly on purpose, and then cutting and sharpening in later passes, with her own inner critic technique to keep going. The most useful part is her three-draft method and her concrete tricks for getting unstuck.

Tish Rabe explains how four decades of writing for Sesame Street, Disney and Dr. Seuss taught her to build a story backward from its final page and to treat every page turn as a beat. The habit worth hearing is writing the ending first, then testing the draft by having a fresh reader read it aloud to you.

David Gelb explains how character, not information, makes a story stick, and how scenes, openings, endings and midpoints are built around what a character wants versus what they need. His most useful habits are testing a cut with another person in the room and treating feedback as a diagnosis of symptoms, never a prescription.

Patrick Radden Keefe explains how he builds narrative nonfiction: he plans the structure while still reporting, opens with small mysteries, and writes around subjects who will not talk. His habit of sketching eight or nine story beats on the back of an envelope before the research is finished shows how structure can focus a year of reporting.

Wright Thompson explains how he builds long nonfiction stories around a known ending, a hidden interior question and relentless reporting. The habit worth hearing is that he writes fast, cuts hard, and treats every stuck draft as a reporting problem rather than a writing problem.

Ocean Vuong argues that most good writing is looking and thinking, and that the sentence has been tamed by newspaper style, workshops and now software. The technique worth hearing is estrangement: take a familiar thing and displace it until readers see it again instead of just recognizing it.

A publishing chief explains how books get picked up, packaged and sold, and what that means for how a writer should think about the work itself. The most useful idea is to decide before you write whether you are making lasting art or reaching the widest readership, then work in the way that goal demands.

Michael Connelly says every choice on the page, from a name to a nod to a single detail, should deliver character while keeping the story moving. His habit of rewriting yesterday's pages in pencil each morning, then cutting dialogue and details down to what carries information, is the part worth stealing.

Pressfield walks through the recurring beats that make stories work, from the inciting incident to the all-is-lost moment, using Rocky, The Godfather, Casablanca and Chinatown. The habit worth stealing is checking every draft against these principles and putting a fresh spin on each one so it never reads as formula.

Robert Mac takes apart a dozen jokes by Mitch Hedberg, Steven Wright, Seinfeld and others to show how comic writing works: start from a true observation, set a pattern, then turn it. The technique worth hearing is choosing every word and detail so the audience walks one way and the punchline sends them another.

Bill Browder, a hedge fund manager with no writing training, explains how he builds page-turners by asking on every page why a reader should care about the next sentence. His method is to write a third-length mini book first, then fill it in chapter by chapter, with drama, stakes and a cliffhanger planned before the prose.

MacCulloch explains how a historian turns long research into honest, entertaining prose: be skeptical then sympathetic, tell readers your biases, and say 'yes, but' to keep the story true rather than heroic. His most useful habits are reading the old standard accounts before the primary sources and going to the place itself so the writing carries what a plan or document cannot.

Lee Child explains how he writes page-turners without an outline, by planting a question, driving sentence rhythm forward, and trusting a lifetime of reading. The most useful idea is to imply a question the reader needs answered and keep each sentence tipping forward.

Two filmmakers who write together explain how they adapt a beloved book, build a story from real places, and cut dialogue until the film does the talking. The habit worth stealing is overwriting a scene in full, then letting the shoot and the edit show how much of it is needed.

Fareed Zakaria explains how a weekly column for 25 years, deep rereading of a few great books and on-the-ground conversations produce arguments with a distinct point of view. The technique worth hearing is building each piece around one idea that adds value, then using deadlines and purposeful practice to get better at it.

Daniel Pink explains how he treats writing as engineering: a rigid daily routine, a structure found before the drafting starts, and ideas stress tested before he commits years to them. The habit worth hearing is that he writes a 30 to 40 page proposal to find out whether a book idea survives, and asks one question before every project: what promise am I making to the reader?

Tom Junod explains how he finds the sentence, the contradiction and the plain truth that lets a long magazine story stand up. The habit worth hearing is his bag of blunt tricks, like writing 'this is a story about' over and over, for finding what a draft is really about.

Tchaikovsky shows how to build a story from the world outward, so that setting, characters and plot all grow from one starting what if, and he warns against treating any writing rule as law. The technique worth hearing is his left wall for research, together with his habit of leaving the ending unplanned so the book's momentum decides it.

Elif Shafak argues that fiction works best when you stay inside the story with your intuition, prepare by reading and listening widely, and leave the answers to the reader instead of preaching. Her habits are daily reading and note-taking, looping a single song while drafting, and writing in a second language to gain distance.

Henry Shukman argues that the best poems and prose come from a deeper part of the writer that speaks only when the controlling mind steps back, and that careful editing then protects what it said. The habits worth hearing are his daily writing practice, a tough rewrite that never cuts live flesh, and his test that a finished poem feels as easy to read as it was to write.

A highlights reel of 2025 conversations with Henrik Karlsson, Paul Harding, Dana Gioia, Lulu Cheng Meservey, Mitch Albom, David Whyte and others shows that good writing starts with attention, ambition and honesty rather than polish. The most usable ideas are Karlsson's habit of checking every sentence against reality, Albom's rule to tell the slow parts fast, and the practice of memorizing what you love.

Franzen explains that rich characters come from a comic problem, a clear distance from them, and honest work on your own shame, with every sentence worked until the reader just has a good time. The technique worth hearing is his daily routine of rewriting yesterday's pages until they are nearly publishable, then adding one new page on top of that solid base.

Gawande, a surgeon who taught himself to write, shows how to treat writing as a way of working through problems that confuse you, and how to turn that into a steady, measurable craft. The technique worth hearing is his habit of breaking a book into word counts and 30 minute blocks, drafting forward without stopping, then saving the real improvement for revision.

Brandon Stanton explains how he turns hour-long street conversations with strangers into short, singular stories, and why he roots his writing in daily work instead of talent or reception. The technique worth hearing is following the heat in an interview to find someone's struggle, which gives a story its plot, its change and its wisdom.

David Grann explains how deep archival research, a trip to the real place, and ruthless cutting turn a mass of facts into a story readers finish in one sitting. The technique worth hearing is his 200-page outline per chapter, followed by distilling it to the few astonishing details that carry the scene.

Susan Orlean walks through a deliberate nonfiction process: years of research with no writing, index cards to find structure, a daily word quota, and heavy self-editing. The most useful parts are reading drafts aloud, hunting your own grammatical crutches, and opening with a jarring detail about a person.

Sagmeister shows that original, clear work comes from forcing your brain off its well-worn paths, writing honestly for yourself in a diary, and refining the piece until you cannot push it further. The technique worth hearing is his weekly diary with a short rating list, and the diary's list of things he had learned later turned into his books and exhibitions.

Housel argues that you do not need new ideas, only a clearer, more story-driven way of saying them, and that the writer's job is to get to the point and cut anything that loses the reader. The habit worth hearing is his deliberately unstructured life of reading, wandering, and taking notes mid-conversation, because his best titles and stories arrive when he is not trying.

Mitch Albom explains how he builds books around one theme, aims every page at a reader, and edits for rhythm and brevity. The habit worth hearing is his three hour morning session with no input, which he ends in the middle of a sentence so the next day starts easily.

Dan Wang explains how he built a name with one carefully shaped essay a year instead of constant posting, mixing street-level texture with big analytical questions. The habit worth hearing is his year-long dump of notes and stray sentences into a phone, then a deadline sprint, plus copying great articles out sentence by sentence to learn the writer's choices.

Two poets argue that writing begins with receiving, listening to sound, rhythm and silence before you try to say anything. The most useful habits are writing without music, treating line breaks and sound as instructions to the reader, and defending sound against editors who want grammar.

AJR's songwriters explain how they find a song's emotional centre by chasing what embarrasses them and testing it on their own laughter and tears. The habit worth hearing is writing from the subconscious first, then letting a partner edit the raw draft into something an audience can enjoy.

Pressfield teaches that good stories come from a professional mindset and borrowed screenwriting structure: hero, villain, a known climax, and a heavy dose of suffering. The habit worth hearing is his first-draft mantra, cover the canvas, paired with working out the story on 60 index cards.

Jimmy Soni explains how a deeply researched biographer protects his writing hours, keeps research from becoming procrastination, and hunts for the overlooked sources and questions that make a story. His 4am routine of a reading on-ramp, a timed research window and a daily word count is the most usable part, along with his specific ways of using Claude as an editor and opponent.

Lennox, a mathematician trained privately in classical literature, explains how to read and write so that ideas are clear, well structured and hard to misread. The habit worth hearing is asking how a draft could be misunderstood and then giving it to the harshest editor you can find.

Henrik Karlsson explains how he writes essays that feel alive: he lets an idea ripen for a year, tests it against reality, and writes only once a real personal question drives him. The technique worth hearing is his five-step process, which ends with writing the opening last and drafting fast once the order of ideas feels right in his body.

Phillips teaches that good fiction comes from getting inside the material and following the sentences rather than thinking about it from outside. Her most useful habit is rereading her own pages, from the last page back to page one, until the next line becomes clear.

Rosanne Cash explains how a songwriter's habits carry over to prose: study the masters line by line, learn the rules before breaking them, and let images and hard emotions lead you to what you didn't know you knew. The technique worth hearing is copying out a great writer's lyrics by hand and asking how each line got from one place to the next.

David Whyte treats writing as speaking from the edge between what you think is you and what is not, a place you reach through long attention and by dropping below your own discomfort. His practices make it concrete: composing aloud while walking, memorizing poems a line at a time, keeping a book of beautiful questions, and letting the body point to what you have not yet said.

Alain de Botton argues that good writing comes from honest attention to your own sensations and from dropping what you think you are supposed to write. His habit of writing one short piece each morning about whatever he most wants to say, then filing it later, shows how that works in practice.

Levitan explains that the hard part of writing TV is breaking the story and building character dynamics, not the draft itself, and that the best jokes come out of character rather than setup and punchline. His most reusable technique is the two points in a line method: define each character, then keep adding attributes until the line between every pair crackles.

David Zucker explains how he writes spoof comedy with a fixed set of rules learned from stage and screen mistakes, built on surprise, a real story and relentless pace. The habit worth hearing is writing in a room with trusted friends, testing against live audiences and cutting anything that gets only a smile.

Two founders explain how they turn dense scholarship into short scripts anyone can follow, and what they learned about craft from the Bible's own authors. The habit worth hearing is writing the script as a dialogue between an expert and a curious beginner who never does the homework.

Robert Macfarlane explains how he builds nature writing from sound, rhythm, precise words and small notebooks, and why he refuses to flatten his sentences into plain, average prose. The technique worth hearing is how he matches syntax to the thing described, so a reader feels a rapid in the breath and the body rather than just being told about it.

Paul Harding argues that good sentences come from slowing down, observing exactly what is there, and refusing the off-the-rack language we use to get through the day. The technique worth hearing is his habit of describing things in the vocabulary of their opposites, then drafting about a thousand pages to distill a 150-page book.

Pinker argues that most bad writing comes from the curse of knowledge, forgetting that readers do not know what you know, and that the fixes are concrete images, examples, brevity and testing drafts on real people. The most useful habit is to show every draft to a smart reader outside your field and to squeeze it into a hard word limit.

Ezra Klein argues that good nonfiction depends on the reading, reporting and thinking behind the words, and that polish cannot cover for work not done. His most useful habits are keeping a sticker that says 'say what you're saying' above the screen, and spending hours with long texts instead of outsourcing that grappling to AI.

Eric Roth, who won the Oscar for adapting Forrest Gump, explains how he builds scenes and characters around a theme, hides meaning in subtext, and rereads from page one so the work stays alive. The most useful habit is leaving each day on a scene he likes and outlining a few scenes ahead in single words, so he never faces a cold start.

Michael Jamin, a TV writer for 28 years, argues that comedy is layered on top of story and character, and that the emotional core of a piece is what readers remember. The most useful habit is to pair a list of your weaknesses with a list of memories, and to ask in every draft what the story is really about.

Koontz explains why he dropped outlining and builds each novel page by page, letting characters surprise him while he polishes the language until it flows. The technique worth hearing is his habit of rewriting a single page 10 to 20 times before moving on, plus hard rules like one viewpoint per scene and metaphors that belong to the narrator.

Hari shows how to build a nonfiction book on hundreds of interviews, then keep only what serves a handful of questions and a story the reader can follow. The habit worth hearing is that he pins his questions to his front door, tells the story aloud to a 12-year-old, and confesses his doubts on the page.

Will Storr argues that great stories grow out of character, not plot: give a character one flawed belief about how to control the world, then test it until it breaks or changes. The technique worth taking away is writing that belief as a one-sentence theory of control and building every scene, obstacle and ending around it.

Michael Dean applies an architect's pattern thinking to essays, scoring them on 27 patterns across idea, form and voice so writers can see exactly where a draft is weak. The technique worth hearing is to write the first draft intuitively and then edit through one pattern at a time, with a single color highlight per pass.

Lulu Cheng Meservey explains how to write with a human voice under pressure, framing a message so it fits what readers already care about, and why a story beats a statistic. Her most usable habits are reading drafts aloud, parking precious sentences in a scrap heap, and drafting in a tweet box to force brevity.

David Perell explains how to write with AI instead of handing writing over to it, and where human writers keep an edge: lived experience, expertise and a spiky point of view. The technique worth hearing is his loop of speaking ideas aloud on a walk, then using an LLM to outline, interview and critique the draft while he supplies the stories.

Johnny Harris walks through how he writes a 20 to 30 minute video, from a package-first pitch to a two-column script where every sentence is paired with a visual. The technique worth hearing is writing in active, who-did-what-to-whom language and coding the visuals beside the prose as he writes.

Tyler Cowen explains how he uses AI as a reading companion and critic while refusing to let it write for him, so his work stays weird and recognisably his. The technique worth hearing is his habit of feeding AI long context and specific questions, then writing only what a human with real experience could write.

Dana Gioia explains how he drafts, rewrites and judges his own work, from poems taken through 100 drafts to essays he refused to publish until they were ready. The habits worth hearing are his pairing of an emotion with its opposite, his recopying of yesterday's paragraph to restart, and his habit of studying one paragraph of a writer he admires.

Ward Farnsworth shows what makes famous lines from Lincoln, Churchill and the King James Bible last: plain words, deliberate contrast, and a few Greek rhetorical patterns such as repetition and reversal. The technique worth taking away is to choose each word on purpose, set fancier words against short plain ones, and finish on the plain word.

Hormozi explains how he writes business books that sold over a million copies: an outline built through many messy versions, short plain words, and drafts that are cut hard after reader feedback. The technique worth hearing is his two-part test for every idea (is it valid, is it useful), plus a habit of testing titles and covers before he commits.

Tucker Max argues that a memoir works when you tell the truth about what happened and how you felt, not when your sentences are fancy. His three-question algorithm, the vomit first draft and the rule to write from scars rather than open wounds give a practical way to get honest material onto the page.

Richard Powers explains how character, voice, sentence shape and tension work together to make fiction feel alive. The worth-hearing technique is matching sentence structure to the reader's mental state, and he pairs it with a daily practice of walking in the living world until sentences arrive.

Altman, who says writing is not his gift, treats it as a tool for thinking: you write to find out what you actually believe, then shrink it until anyone can follow it. The habit worth hearing is forcing a plan or confusing idea onto one short page, and using ChatGPT to pressure-test ideas rather than to write the draft.

Robert Greene explains how he builds timeless, story-driven books: hunt for dramatic stories, sort research onto note cards, then rewrite each chapter until it feels alive. The note card system and the habit of cutting everything that does not serve a chapter's single theme are worth hearing in detail.

Nick Bilton explains how screenwriting and murder mysteries taught him to make narrative nonfiction read like a movie, with tension, human characters and a theme fixed before he writes. The habit worth hearing is his obsessive reporting, where he builds a timestamped database and visits the real places so every scene can be painted from concrete detail.

Peter Attia explains how he turned dense medical science into a bestselling book by building it on frameworks, stories and ruthless cuts, with a co-author who pushed back. The most useful habit is reading every sentence aloud in the final edit and cutting what the reader does not need, even paragraphs you love.

Ben Thompson explains how a daily deadline, huge volume and stories with a beginning and an ending built a paid newsletter that earns millions. The technique worth hearing is his habit of feeding each day's news into a standing model of how the world works, so he can write every day without starting from scratch.

Rob Henderson explains how he turned a chaotic childhood into a memoir by building it around themes, writing in the voice of his younger self, and cutting anything that did not serve the point. The most useful habit is dumping every memory into one master document first, then keeping only what scares him and what bores no one.

Writing today has drifted into a flat, standardized minimalism, and the best fix is to take the precision of minimalism and the texture and gravity of maximalism. The habit that makes it worth hearing is reading old and obscure books, learning exact words and treating language like clay rather than a Lego kit.

Forsyth shows that the most quoted lines in speeches, poems, songs and ads are built from a small set of rhetorical formulas that fit the shape of human memory. The habit that makes it worth hearing is to prepare your thinking away from the desk, then write fast, and to add a figure like chiasmus or a verbal sandwich deliberately.

Harry Dry teaches copywriting as a few repeatable tests, and shows how a single ad gets built through dozens of rewrites. The most useful habit is running every sentence through three questions: can I visualize it, can I falsify it, can nobody else say it.

Scott Galloway explains how he writes and speaks with fearless, opinionated intimacy: pick a provocative argument, back it with data, and rewrite with a team until it is tight. The technique worth hearing is his pipeline of testing ideas in a newsletter and a talk, having analysts draft, then editing the draft hard for voice, humor and emotion.

Nat Eliason spent two years teaching himself to tell gripping stories after years of writing how-to articles, and he explains the practical rules he learned about promise, conflict, dialogue and scene structure. The most useful habit is breaking a draft into stimulus and response beats and reading the style you want to write before each session.

Ryan Holiday explains how he keeps writing momentum across books, from index card research to self-contained chapter drafts to hard cutting passes. The most useful habit is starting the next project before the last one launches, so good or bad news cannot derail the work.

Jerry Seinfeld treats comedy as writing, and his lessons cover how to get the work done (time boxes, daily chains, no distractions) and how to make it good (test ideas on people, separate creating from editing, stop at the right dose). The habit worth hearing about is his unbroken daily writing practice, which has barely changed in five decades: a legal pad, full focus, a fixed end time.

Ted Gioia argues that good writing comes from trust, honesty and a huge intake of difficult reading, not from chasing formulas or fast platforms. His worth-hearing habit is fifty years of demanding books every morning before he writes in the afternoon, with an honest private journal as the source of fresh ideas.

Jason Fried explains how he writes the way he talks, quits and restarts when a piece fights him, and builds founder letters that move a reader from agreement to a new idea. The habit worth hearing is his 'would I say this out loud to someone in an Uber?' test, which cuts through jargon in headlines and marketing copy.

Ana Fabrega went from a teacher who hated writing to a published author by unlearning school habits: chasing originality, big words and grammar before ideas. The habit worth stealing is her feedback system, where each reader gets one specific job, including a friend told to attack the argument.

Sam Corcos explains how a remote company runs on writing: memos for big decisions, hypotheses written before projects, and retros written after. The technique worth hearing is writing the prediction down first so your memory cannot rewrite it, and judging the result in plain terms like validated or invalidated.

Paul Millerd explains how he wrote a self-published book that sold close to 50,000 copies by writing the true personal version of his ideas for a specific kind of reader. The technique worth hearing is his loop of reading aloud, rewriting and removing every spot where he snags, until the sentences feel true in his body.

Steph Smith argues that writers stand out through how they write and what fascinates them, then get read by treating distribution and audience research as real work. The habit worth hearing is spending nearly as much time seeding each piece and checking what people actually search for as writing it.

Brie Wolfson explains how writing forces clear thinking, and how to edit toward a voice that sounds human and notices things other people miss. The technique worth hearing is her editing stack: record yourself reading the draft aloud, keep a Darlings doc for cut lines, and write for one real person with a face.

David Perell walks through eleven lessons from Paul Graham's essays and interviews: write plain, edit hard, let writing generate ideas, and chase ideas that are general and surprising. The most useful habit is to print the draft, highlight every spot where you stumble, and fix only afterward, and to publish only what survives that process.

Neil Strauss explains how to be honest on the page without being boring: write a private vomit draft, then a reader draft, then a critic draft, and open every piece with a hook that makes strangers care. He walks through a podcast teaser line by line and shares how he edits, takes notes and gets edited.

Shaan Puri breaks storytelling into reusable parts: intention and obstacle, a five-second moment of change, and frames that make an idea relevant. The habit worth stealing is working backwards from the emotion you want the reader to feel, then drafting by voice and editing after you walk away.

Mauboussin argues that good writing starts with real understanding and a reader treated as a peer, so smart writers must fight the curse of knowledge with concrete examples and plain words. The habit worth hearing is his input and output loop: learn something deeply, outline hard and cut in the outline, then hand it to an editor who is not an expert.

Packy McCormick explains how he turned a pop culture, jokes and business voice into a weekly newsletter of 5,000 to 10,000 word essays read by hundreds of thousands. The technique worth hearing is his loop of writing while excited, researching the gaps and restarting fresh drafts, then rewriting in the last hours before a deadline.

Howard Marks explains how he turns decades of investing experience into clear, speech-like memos that make readers say "I never thought of it that way." The habit worth hearing is his pile of clippings and scraps that he only turns into a memo once it has enough substance, followed by about five rounds of polishing and a small circle of readers.

Towles explains how he plans a novel in handwritten notebooks for years so the drafting itself can be free and poetic, and how he describes a scene through what a particular character would notice. The habit worth hearing is his two-pass method: write the first draft for himself, then cut it down for the reader.

Steven Johnson shows how structure, surprise and a lifelong habit of capturing half-formed hunches shape his nonfiction, and how he uses AI as a research and rewriting partner without handing over the thinking. The habit worth hearing is his spark file: one running document of hunches that he rereads every six months until old ideas finally click.

Chris Dixon explains how a year of short weekly blog posts, then a book rewritten over many months, taught him to make ideas simple, concrete and honest. The most useful parts are his specific rewrite passes (cut crutch words, fix passive voice, steelman objections) and his habit of using outside readers and fresh rereads to catch what he cannot see.

A recap of lessons from about 20 interviews with master writers: set a low bar for starting and a very high bar for what you publish, read what others are not reading, and write long enough to find ideas that are yours. The most useful moves are Tim Ferriss's 20% keep and cut feedback question and the habit of writing past the murky first ideas until the clean ones come.

Tiago Forte explains how he writes books and essays by moving between making lots of rough material and distilling it, and by testing every idea in public before it earns a place in print. The most useful takeaways are his one-filter editing passes, his habit of switching to quick volume when stuck, and his rule that nothing goes in the book untested.

Tim Urban explains that his distinct voice came from six years of low-pressure blogging, and that his best writing happens when he is having fun and sounds like himself. The technique worth hearing is how he treats research as a hunt for dopamine hits, keeps only the best, and uses his own delight as the filter at every stage.

Tim Ferriss argues that writing is how you check your thinking, and that good subject matter and a low daily bar matter more than polished prose or a famous voice. The habit worth stealing is the small, repeatable minimum (two crappy pages, five bullets) that you stop before you are exhausted.

Sahil Bloom explains how he writes to clarify his own thinking, then shares ideas aloud and in short form until they land. His most useful habits are the 24 hour rule for acting on notes, delaying engagement stats, and a non-negotiable two hour morning block that finished his book.

Byrne Hobart explains how he turns deep research into a high-density newsletter that smart readers in tech and finance keep reading. His most useful habits are a single running notes file, sleeping on a draft before sending it, and writing the last important piece on a story instead of racing to be first.

Ali Abdaal explains how he writes as a guide rather than a guru, drafting as if explaining something to a friend and getting the first version out fast. The most useful ideas are his one-secret test for finding a book's core idea, his three-part get going, get good, get smart order, and his habit of picking a lead magnet before filming each video.

Chamath Palihapitiya explains how he writes long, factual pieces that readers finish and that attract people to his ideas, and how fear of public reaction has made his writing guarded. The technique worth hearing is his acquisition, activation, engagement, virality structure combined with a hard line between fact and interpretation.

Garry Tan explains how writing has been his way to work out who he is, from a seventh grade underground newspaper to blogs and YouTube scripts. The most useful ideas are testing writing by watching a reader struggle in silence, explaining things simply, and pairing vulnerability with the obvious-but-useful.

Morgan Housel explains how he writes short, story-led pieces that get to the point fast, and why he treats the sentence as the unit of good writing. The habit worth hearing is that he spends most of his week walking and thinking, emailing himself notes, and then writes a piece in one day, editing each sentence as he goes.

Mark Manson explains how he built a huge audience by writing in his own spoken voice, treating titles as copywriting, and testing ideas before committing to a structure. The most useful habit is imagining a friend at a bar asking you a question and writing the answer word for word as you would say it.

Lenny Rachitsky explains how a newsletter on product management grew past 500,000 subscribers by answering one clear reader question per post, with high signal, short introductions and a very high quality bar. The most useful habit is his research loop: ask experts the same questions, pool the answers in one doc, find the pattern, then reread the draft dozens of times cutting everything that adds friction.

Riva Tez argues that the best writing comes from open-ended research, quiet thinking time and real feeling, not from optimizing, consuming media or following consensus. Her most useful habit is following curiosity with no fixed goal until the odd, under-explored story shows up, then writing it in one pass while she cares.

Sam Parr explains how he writes colloquial copy that sells, from handwritten copy work to headline discipline to testing phrases on live people. The habit worth hearing is copying great writing by hand for ten minutes before he writes anything of his own.

Marc Andreessen explains how he writes essays that move people: he lets an idea build up through heavy reading and talking, then gets it down in his own speaking voice. The technique worth hearing is his two-pass method of a fast bullet outline of 15 to 20 points followed by a narrative pass, often fuelled by frustration.

Ava Huang explains how to write with emotional honesty by turning ordinary experience into prose, and why practice and public feedback matter more than talent or inspiration. Her most useful habit is a daily word count that lets the muse find her at her desk, paired with the willingness to throw out first ideas and dig deeper.

Derek Sivers explains how he writes short, simplified pieces by dumping every thought, arguing with himself, then cutting to the gist, and why he publishes ideas one at a time before they become a book. The habits worth hearing are his arguing-with-yourself brain dump, his 22-sentence outline method, and his book-note routine.

Kevin Kelly, a self-described reluctant writer and born editor, explains that he writes to find out what he thinks, and that structure and honest sentence-level questioning matter more than phrasing. The habit worth hearing is his two-question test on every sentence, plus his deadline-driven, edit-heavy process.

Lulu Cheng Meservey explains how to write messages that spread: write in a real voice, give people words for what they already feel, and match message to messenger. The habit worth hearing is her test of asking what you could say if your company did not exist, and writing that first.

Derek Thompson explains how he turns hard subjects into clear, memorable, musical prose, drawing on a theater background and a strict daily routine. The habit worth hearing is writing every piece for his clueless 9 a.m. self and then breaking each idea into a binary tension.

Jimmy Soni explains how he writes research-heavy narrative nonfiction on mornings, nights and weekends, treating the work like athletic training with systems that beat the blank page and research paralysis. The habit worth hearing is his pipeline: dump raw material into a folder, paste it into a chapter doc, shape it through many versions, and use voice typing, a phone and outside readers when fear gets in the way.

The Cultural Tutor says there is no single right writing routine, but you must write every day, read what others don't, and treat the hook as a craft. The most useful lesson is to open with a specific claim that could be false, a copywriting trick he borrowed from self-help threads and applied to art and history.

Two economists who have blogged together every day for over 20 years explain how they write short, clear pieces for busy readers, and how their different instincts (one starts complex, one starts simple) make both better. The habits worth hearing are a daily publishing rule, killing drafts freely, and getting ideas from conversation rather than solitary thinking.