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How to Write Something Truly Honest (Maria Popova Interview)

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David Perell56:44Open on YouTube
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The bottom line

Honest writing comes from paying attention to the world and your own life, and it is how you work out how to live. That matters because AI and ad-driven content can only deliver information, while feeling and time are what make writing move us.

Key takeaways

  • Writing is a way to understand your own life, not to please an audience. 13:25
    • Popova started writing "to figure out how to live" and still writes for the same reason 20 years later. She calls an objective view of anything impossible: "I am the lens."
    • Awareness of an audience is fine if it doesn't change what you make. Oscar Wilde's aphorisms were already made for an audience.
  • Presence matters more than routine or productivity. 12:38
    • She walks four hours a day and has written almost everything on foot. Her work at the keyboard is "transcription."
    • A diary is "a record of how someone pays attention." Mary Shelley's attention to beauty carried her through the deaths of her mother and three children.
  • Real understanding needs primary sources and lived contact, which the internet does not hold. 0:49
    • Her seven-year book meant reading Whitman's notebooks at the Library of Congress and Mary Shelley's journals at the Bodleian. Digitized material alone would misrepresent a life.
    • The 92nd Street Y's recordings of Neruda's and Sontag's early talks sit undigitized in a basement. The internet is only the surface of the record.
  • AI can supply information but not the feeling and time behind art. 48:30
    • AI "can only ever succeed." It never collides with its own impossibility, and she asks what true art can come without suffering.
    • AI could tell her about the eye of a scallop. Without the days she spent in the papers, she says, she wouldn't have written about it with feeling.
  • Calling creative work "content" makes it serve advertising and makes it shallower. 54:00
    • Content presumes a container, and the container is advertising. Clickbait and listicles sell pages, and pages sell ads.
    • Her site has never carried ads, "a pretty radical choice" for 20 years. She moves away from content because she finds it unsatisfying, not on moral grounds.

I think if you're not a little bit embarrassed of who you were and how you lived, maybe the process of growth is not quite working.

Maria Popova

Chapter summaries

0:00 Introduction

Popova's blog is a lasting record of how reading can guide a life.

  • Her blog grew from a personal site into a permanent archive. 0:00
    • It began as Brain Pickings and is now The Marginalian.
    • It holds more than 6 million pages of writing.
    • The Library of Congress asked to make it part of its permanent archive.
    • The conversation's question is how to read and learn in order to improve our lives, with books as wisdom in confusion and comfort in suffering.

0:37 Why writers should visit archives

The internet is only the ocean's surface
Most of what shaped the present was never digitized, so finding it means going to archives in person.

Archives hold what shaped the present and what the internet's short memory has lost.

  • Most of what was thought and made is missing from the internet. 1:11
    • People assume that what they can't find online doesn't exist.
    • The internet's "40-year depth" is small beside what sits in university basements and libraries.
    • She calls the internet a "simulacrum of memory" that erases real events in the history of the creative universe.
    • She goes to archives for research, wanting primary sources over "the surface Wikipedia page".
  • Institutions differ in how open their archives are, and some invite visitors in. 3:48
    • The New York Public Library ran an "after hours" evening about once a month, where archivists showed items not usually on view.
    • She hopes more institutions will do the same.
    • The library showed one of the four existing copies of Copernicus's book on the heliocentric universe.
    • It also showed Lewis Carroll's diaries, with an archivist in the room to talk about them.

4:39 What diaries reveal

A diary turns a unit of truth into meaning
Her daily Patagonia diary began with the external world rather than introspection, and that is what made it rewarding.

A diary turns the world into meaning, but published diaries are often filtered.

  • The richest diary starts with observation and ends in contemplation. 5:39
    • She had only written introspective journals. In four months in Patagonia she kept a daily diary of the outer world.
    • It is a conversation between the mind and the world.
    • The act takes a unit of truth of objective reality and turns it into a unit of meaning.
    • She keeps daily practices in many crafts, including ceramics and woodwork, because routine regulates her.
  • Published diaries are rarely the raw, unmasked page. 6:38
    • Anaïs Nin, "the most professionalized diarist", wrote 14 volumes knowing they would be published.
    • Heirs and estates often edit what reaches readers.
    • Diaries more than 200 years old are more reliable, since writers then weren't publishing in the modern "age of memoir".
    • Memoir is "the Instagram version of the diary". Until the late 19th century the word meant others remembering the dead, as Emerson did for Margaret Fuller.

9:41 Letters vs diaries

Letters and diaries both show the writer, but a letter can be a performance.

  • A letter can carry the same voice as a journal or a mask. 10:13
    • Some letters are performative, where a persona speaks. Others are open-hearted and match the person in the journal.
    • She likes letters that are both intimate and beautifully crafted.
    • Virginia Woolf's letters are not unpolished, because she thought deeply about every phrase and comma.
    • Perell notes the irony that he polishes his own work while craving unpolished writing as a reader.

11:35 Presence over productivity

Discovery finds what search never can
Way of findingSearchDiscovery
Starts fromWhat you already knowWhatever sits nearby
Driven byAlgorithms, predictive AIAssociation, like hyperlinks
YieldsThe expected answerSelf-surprise, blind spots
ExampleLooking up BurundiA beetle on the next page
You can only search for what you already know to look for. Discovery lets you find your own blind spots.

Good work comes from letting the mind roam, not from planning or copying a routine.

  • How a writer works matters less than giving their own mind room. 11:46
    • She sees no great link between a writer's method and the work.
    • Each person should find how their mind works best.
    • Quirks like writing in a coffin are fun anecdotes, not lessons.
    • On walks she sometimes tries not to think, so incubation and what Einstein called combinatorial play can do silent work.
  • The internet has failed at discovery, which search cannot give. 14:18
    • You can only search for what you already know to look for.
    • Algorithms and AI are predictive, but the best parts of growth are unpredictable.
    • In her grandmother's encyclopedias, looking up Burundi put an unknown beetle on the next page.
    • She sees hyperlinks as how the mind works, an association machine.
  • She plans nothing, and old ideas resurface in new light. 16:09
    • She keeps a 20-year backlog of topics, with no editorial calendar.
    • Ideas fade or return, and she revisits them with a decade more context.
    • In 2016 she had wanted to write about Susan Sontag's list of likes and dislikes.
    • Seeing which interests fade and which resurface fascinates her.

17:18 Why change the blog's name

The old name "Brain Pickings" was a young writer's pun built on a mind-only view of experience that she no longer holds.

  • She dislikes the old name because it came from naive wordplay and a narrow idea of the mind. 17:44
    • She was 21, new to America and excited by puns, which Bulgarian culture lacks.
    • She was studying cognitive psychology, so the mind felt like the whole story.
    • She calls herself more "anti-Cartesian" with every year she lives.
    • Experience is not entirely mental. It is embodied, emotional and integrated, so what we feed the brain does not define what we become.

18:30 How language shapes thought

Language and thought bend each other, like spacetime and matter
The loop is self-limiting, but it limits our description of the world, not the world itself: the map is not the territory.

Language and thought shape each other in a loop, so every description is a limited map of reality.

  • Language is a vessel that shapes the thought it holds. 18:42
    • Einstein's spacetime tells matter how to move, and matter tells spacetime how to bend. Language and thought work the same way, and the loop limits itself.
    • The limits of language are the limits of our description of the world, not of the world.
    • Words capture embodied experience through metaphor, not directly.
    • The great danger is mistaking the description for the reality it describes: the map is not the territory.

19:48 Why Maria started reading poetry

Poetry and science are two halves of understanding the world, and both pull us out of ourselves to see more.

  • She dismissed poetry until a friend's performance changed her mind. 20:50
    • Emily Levine, a comedian and philosopher of science in her 70s, stood up in a packed Chelsea cafe and recited "The Love Song of J. Alfred Prufrock." The room applauded.
    • She then sent a poem a day, and in her final months they held weekend poetry retreats in a cabin.
    • The friendship led to seven years of the show The Universe in Verse.
    • At one show, Patti Smith read a poem about dark matter while the discovery of dark matter was explained.
  • Science and poetry together make up the sum of human experience. 23:46
    • Science meets reality on its own terms. Poetry deepens the terms on which we meet ourselves and each other.
    • Understanding does not kill wonder. Knowing how starlight travels makes the rainbow more wondrous, so she sides against Keats on Newton.
    • Science will never tell you the meaning of a bird. There is only an encounter between us and what is not ourselves.
    • Searching for a meaning in something that is not ourselves is itself a danger.
  • Art and nature offer relief from the self. 26:09
    • Iris Murdoch called this "unselfing." Patagonia and her local woods do it for her.
    • A self is a story, and most human suffering is a spiral inward to the exclusion of the world.
    • The experience, she says, is perception but also connection, a belonging to something larger.
    • She feels it more in the natural world than in reading, and sometimes in writing rabbit holes.
  • Poetry opens back doors to experience the analytical mind cannot name. 29:53
    • It gives experience shape, voice and a foothold, and moves us from looking to seeing.
    • Blake wrote: A tree that moves some to tears is to others a green thing that stands in the way. As a man is, so he sees.
    • She loves Blake as a radical who cared about truth as he saw it, not about convention or being called a lunatic.
    • Blake was also an entrepreneur and a painter.
  • Science and art once shared one way of seeing, and specialization split them. 33:10
    • Galileo's training in perspective drawing let him see the moon as rugged and material. An English contemporary without that training drew it like Swiss cheese.
    • Naturalists illustrated their own work until the late 19th century. Poets attended science lectures, and scientists wrote poems in their journals.
    • Before turning 40, she made 100 small poems over 19th-century bird drawings, using words that surfaced overnight.
    • They became a card deck, An Almanac of Birds: Divinations for Uncertain Days, made out of joy in an era that saw the world whole.

36:46 Why college failed her

A factory-style liberal arts education taught her to pass tests, so she built her own way to learn how to live.

  • Her blog began as a record of her search for a foothold on how to live. 37:10
    • She came from Bulgaria to the US for the promise of a liberal arts education, then got 400-person lectures and standardized testing.
    • She worked four jobs to pay for it, so she felt trapped.
    • She read at the library at night, wandered Philadelphia bookstores and used the early-2000s internet.
    • She kept the record for herself. That became Brain Pickings.
  • A real education tests your ideas against reality, helped by the lives of people who came before. 38:39
    • She would not use a factory model. People need to live, read and meet each other and reality.
    • She cites James Baldwin in Life magazine, May 1963: you think your pain and suffering are alone in the history of the world and then you read.
    • In her hard 20s she devoured diaries and biographies, and it comforted her to read how their subjects suffered.

39:58 Reading to survive

A book lands differently depending on who you are at that moment, because the self keeps changing.

  • Reading is a relationship between reader, author and time. 40:26
    • Some things she wrote with passion 10 or 15 years ago now leave her cold.
    • Other texts hit her harder on a second reading.
    • Certain books she rereads often, and each time they give her another layer of metabolism for her present experience.
    • How strongly she is drawn to or repelled by her old work is, for her, proof of how fluid the self is.

41:41 Why epiphanies don't stick

Lasting change comes through slow, incremental revelation and work, not through sudden epiphany.

  • She trusts incremental revelation over epiphany. 41:45
    • She has had epiphanies, but they don't stick. A glimpse has to integrate with everything that came before it.
    • She likens an epiphany to a curtain parting on a bright light. When it fades, there's just the world as you know it.
    • Her deepest changes were always transformation, never metamorphosis.
    • Seeing a pattern in yourself is quick. Changing it is wide and slow and deep, and the work does the changing.

43:57 Thoughts on famous quotes

No artist is free of an audience, and creative work depends on showing up whatever the mood.

  • Only Blake, perhaps, was untouched by reception. 45:05
    • She reacts cynically to Wilde's claim that a true artist ignores the public. It is an old 2012 piece of hers.
    • She says it is fine to live with ambivalence between our aspirational self and our actual self.
  • Showing up opens the portal that inspiration alone does not. 45:49
    • Tchaikovsky wrote to his patron Nadezhda von Meck defending his work ethic over a slow concerto.
    • She accepts that not every day's work will be good. Making something still counts for your sanity, self-respect and growth.
    • You get better by doing more and accepting that not all of it will be great.

47:32 Why AI can never make art

AI can imitate a style, but the feeling behind a work belongs to the artist alone.

  • Only the artist knows the feeling a work came from. 47:56
    • She has little contact with AI. A reader once asked whether AI was involved in her bird divination cards, and she was horrified.
    • You could feed AI Audubon's writings and ask for a poem in her style. Nobody but her would know it wasn't hers.
  • Suffering is not required for art, but it drives the search for meaning. 49:08
    • She rejects the tortured genius myth.
    • What we suffer breeds restlessness to find meaning, beauty and wonder, and to give shape to feelings that can be lonely.
    • Information changes us intellectually, and AI can supply that. Reading to be moved is a different aim.
  • Most people live as a self, not as a soul. 51:14
    • She calls the self the costume of personality, the performance of personhood rather than its essence.
    • Identities and opinions are the least true parts of a person because they change most easily.
    • She is skeptical that the soul is immaterial, since she thinks the universe is knowable. Calling it mystical is a copout: we just haven't gotten there.

53:10 Stop calling it content

Content sells the container: your attention, sold to advertisers
Popova, allergic to the word 'content', says the ad-driven web turns art into packaging for the real product: your attention.

Treating creative work as content turns writing into bait for attention, while real art comes from coping with life and from questions like how to love.

  • Susan Sontag saw that art needs less content, not more. 53:14
    • She wrote our task is to cut back content so that we can see the thing at all.
    • She said it long before the social web turned the word into a label for culture.
    • Popova calls the modern use of the word "horrific" and says she is "allergic" to it.
    • For Sontag, content was the stuff inside a work, not a unit to be sold.
  • The web reduces people to eyeballs and writing to content. 54:31
    • The content sells the container, which is the reader's attention.
    • She calls it a vicious cycle but refuses to end on a cynical note.
    • Rewarded content has made cultural material shallower as the internet leans into clickbait.
    • She jokes that she is "the old lady who's been online for 20 years."
  • Art is a coping mechanism, and love is the question Popova has not solved. 55:55
    • Anaïs Nin wrote about erotic love and Alan Lightman about the love of knowledge.
    • Popova writes about love because she has not figured it out.
    • She has had wonderful relationships, yet calls love the great mystery.
    • Her closing line: How to love each other better. I mean, that's what we're here for, right?

In the growth library

Maria Popova, writer and founder of The Marginalian. Maria Popova explains how she writes to understand her own life, building each piece from primary sources, long walks and close attention to the world. The habits worth stealing are her observe-then-contemplate diary, writing on foot, and keeping an unplanned backlog of ideas to return to years later.

Lessons that draw on this:

More from How I Write · The whole library, and ask it anything

Transcript1421 lines
Introduction 0:00
0:00

Maria Papova writes one of the internet's best personal blogs. It was originally called Brainpickings. Now it's called The Marginal. And it's there that she's published more than 6 million pages worth of writing. [music] And it's become such a treasure that the Library of Congress said, "Hey, we want to make this part of our permanent archive." But this conversation is about so much more than that. It's about how to live and how to see and how to turn to books for wisdom when you're confused and comfort when you're suffering. But how is it that we can read and learn in order to improve our lives? Well, that's the driving question behind this conversation.

Why writers should visit archives 0:37
0:38

Uh before we got started, you kind of tapped me on the knee and you said, "Hey, uh less time on LinkedIn, more time in archives." So, I want to hear about what it is you love about archives. >> Oh, god. Well, there's so many kinds of archives. Uh, first of all, I love the the radical reminder that the internet is not all there is. I mean, the internet is this kind of surface level of the ocean of the common record of human thought and wisdom and knowledge. And we think if you can't find it on the internet, it doesn't exist. And it it it's like insane to me because there's so much that has been thought, felt, written, created, drawn that that dwells in university basement and libraries and it has shaped the present we live in more profoundly than you know the 40-year depth that's the internet. I mean with some exceptions of public domain things and this and that but still so much I mean tiny example and

1:40

you can multiply that by several million because how many such institutions there in the world the 92nd street y here in New York one of the most revered literary institutions they were the first to host many like Pablo Nuda's first uh US appearance they hosted uh Susan Sac's first big lecture they hosted where is that stuff it is on reals in their basement, not digitized. Nobody knows it's there unless you go and, you know, spend time with it. These are real events in the history of the world, in the history of the creative universe that are erased from the similacrim of memory that is the internet.

2:21

>> How do you I I've spent zero time in archives, so I'm curious like what do I do if I want to spend more time in archives? Do I call Jane at the 92nd Street Y? Do I look up best archives in New York City? Do I go to the New York Public Library? What do I do? >> I mean, dep I I don't do it for just sort of like, oh, I'm going to go explore. I usually do it for research. A lot of the things I write are extremely research heavy. Like, I don't do just the kind of surface Wikipedia page. I I want the primary source materials. I I want I you know I I have a book that came out recently that was seven years because for each of the people in it I devoured all of their existing writings public and private you know going to the Library of Congress for all of Walt Woodman's notebooks uh going to the Bodian Library at Oxford for all of Mary Shel's journals because you it is first of all extremely hard to

3:19

render the reality of a person across time and across consciousnesses. You know, it's very hard to speak for someone else. But when it's a 200year gap, it's a real responsibility to do it honorably, to do it as accurately as you can, you know, and if you only go to what's preserved digitally, you're going to really misrepresent a life. I mean, it's not a small thing. So, a lot of my time in archives is just to better understand the people I'm trying to understand.

3:48

>> Yeah. But for your practical question about how to approach institutions, so there's a huge range in how institutions handle their archives. Some of them really wanted them explored. So the New York public library actually has an amazing thing. thing. I don't know if they still do, but they until a few years ago they had a thing called after hours and it's about once a month where they would different archavists would bring out in a little gallery things in the archive that are not in public view usually and then you can talk like the Capernacus's book you know they have one of the four existing Capernac you know the heliocentric universe uh and and they would be in the room the archavist and they would tell you about it and you know Lewis Carol's diary diaries and I think more institutions can do that.

What diaries reveal 4:39
4:40

>> Diaries. >> Mhm. >> What has made you love reading diaries and writing one every single day? >> I used to write uh a nightly journal uh until several years ago. Uh you know, it's interesting. Um I was recently I spent time in very remote nature uh several months and I got there thinking okay I need a daily thing but I I I'm very regulated by having a daily practice. So besides writing, I do many other things like I do ceramics, I work with wood and I always have like a daily thing and I got there and I had this strange thought. Oh the literary form I've always most enjoyed is diaries but in the kind of diary that is that starts with observation and ends with contemplation. So more like the ace nen you know >> h and it's the one form I've never written. I've written introspective personal journals but not starting with observation of the external world. So, as a practice, I ended up doing a daily

5:42

such a thing in my four months in Patagonia. And it was incredibly rewarding because it is this conversation between the mind and the world that that there's no more direct way to do it where you're literally taking something in that is outside of the self and then giving it meaning and interpretation. taking a an unit of truth of objective reality and turning it into a unit of meaning. And to me, that's a beautiful thing.

6:12

>> Mhm. And I mean, you're also writing it just for you, which strangely is what I love about reading other people's diaries so much is they're so sincere. They're so authentic because almost by definition, the performative mask comes off. It's the one place where it doesn't exist. >> Well, there's so much to say about that. Uh, [laughter] a lot of people wrote knowing they were going to publish >> their diaries. >> They were diaries. So, Anise Nin, probably the most professionalized diarist in the history of literature, how many 14 volumes of her diaries, she knew. And and then on top of that, the diaries that come to see light of day have been edited sometimes by the person if they're living very rarely, usually by their heirs or by the estate. So, we do get many layers of filtering of the actual lived experience. Uh with historical diaries that are more than 200 years old, they're a little more

7:07

reliable u just because they come from the actual notebooks and people were not really doing publication in this exhibitionist way that the 20th and 21st century, you know, the age of memoir. Uh there was no such thing really at the time. >> Hm. How would you distinguish between diaries and memoir? >> I mean memoir is just the Instagram version of the diary. >> [laughter] >> But you know it's interesting that in the past up until the end of the 19th century memoir was used uh as the term meant somebody else writing to commemorate somebody who died. So for example when Margaret Fuller died Emerson wrote memoirs of Margaret Fuller that other people contributed to it. So it was kind of other people remembering the person as opposed to the person self-reporting their life. And then it it changed.

8:01

>> And that's different from biography. How >> diff? Well, because it's not a birth to death. They're impressions. Impressions of someone recounts meeting them at a dinner party. Somebody recounts what it was like to go to school with them. Some, you know, it's a I guess it's a composite biography, but but it's not a kind of linear and complete telling of a life history. >> What diaries have really touched your heart?

8:31

Well, I mean, I love Walden. People say whatever they say, but but I just I love thorough and um more of his notebooks do, not just Walden. Um I spent about seven years immersed in Mary Shel's world. Her her journals and diaries are extraordinary. Extraordinary. The person I've encountered in my 20 years of reading who has endured the most loss, uh, >> Mary Shel. >> Mary Shel. By the end of her 20s, she had lost her mother at birth. Her mother died of complications giving birth to her her only sibling, the love of her life, and three of her own children. I mean, imagine being in your 20s and having lived with that through that. and her diaries to me what's what makes a diary so wonderful that it's a record of how someone pays attention and her extraordinary discipline of paying attention to beauty and wonder that so clearly saved her from all that grief from all that loss it's a beautiful thing to witness

Letters vs diaries 9:41
9:41

>> diaries versus letters >> oh well in some ways is exactly the same in some ways completely different. >> Huh? >> I mean, a conversation with me versus a conversation with yourself in the shower. What's the difference? >> A lot. >> Well, there you go. But but some there will be some recursive parts that are just part of who you are that come out in both places, right? You can't not be yourself. And it comes out in both the diaries and the letters. And depending on the person, some of the letters uh can be very performative, meaning a persona speaks, not the person speaks. And some of the letters can be very openhearted.

10:23

That is the same person who's on the pages of that person's journal. >> What strikes me about both diaries and letters is just that they're less polished and refined than other forms of writing. And often there's a kind of honesty that emerges that's really nice to read, which is ironic because a lot of times when I'm doing writing, when I'm trying to publish something, I really focus on the polish and refinement because I'm like, I feel like that's what the world needs. And yet, as a consumer, I often crave exactly the opposite.

10:55

>> I'm drawn to the letters that are more consistent with the person's formal writing. So, for example, Virginia Wolf's letters are not unpolished. I mean, she thought so deeply about every phrase and every comma and it it feels very her and I think maybe that's just how her mind worked. Maybe it's not that it's polished. Maybe she just thought in complete extraordinary sentences in her in her monologue in the shower, you [laughter] know, I don't know. Uh but but I love letters that are both intimate because it is a conversation with another human being and kind of beautiful beautifully crafted.

Presence over productivity 11:35
11:35

>> In all the reading that you've done, are there certain writers whose practices and their approach to the craft? Are there certain writers who you've said, "Wow, I really like the way that they approach this." >> You know, it's so interesting. I have been asked many times about routines and all that. I'm I'm not terribly interested in that. Um I can't think of anyone that I thought, oh, isn't that a cool, you know, there's the anecdotal stuff people enjoy. Oh, it sit well wrote in a coffin, that kind of thing.

12:04

But I don't I don't necessarily think there's a great correlation between uh how you do it and what it is you do. I think everyone needs to just find how their mind works best and give it the space and time and shape and form and practice to do its work. Uh, so the mechanics is not that interesting to me. >> I like in your year-end review, one of the bullets is presence over routine and more of presence. And you know what? It wasn't that >> over productivity.

12:36

>> It was presence over productivity. That's exactly what it was. And I thought that was a really beautiful way to frame it >> because I do have many routines in my life that are routines of presence. >> I mean I spend a lot of time in nature. I walk four hours a day. I you know there I I like rhythm. I like regularity. It regulates me but it's not in the service of producing stuff. Of course a lot comes out of it. I always say I've written almost everything on foot and then what I do at the keyboard is transcription.

13:06

>> What do you do on your walks? I I think I sometimes try not to think so things can kind of flow in and uh do the silent work that is incubation and the kind of combinatorial play that the mind does without our participation Einstein's term. I mean I started writing in order to figure out how to live and I still do it for the same reason 20 years later. Your writing for me was like this place. Your writing to me embodies kind of what we've lost about the internet actually because I remember when I would go on brain pickings when you called it that.

13:43

I would go on and I would just follow the hyperlinks and it was like a world of wonder that I could like slip and slide and kind of slap dash between and it was I feel like you introduced me to all these new worlds. >> I think it's just how the mind works. No, don't you think it's an association machine? And these hyperlinks are how we think. We're having this conversation. We're jumping from one thing to another. It's essentially a hyperlink to another field of ideas, another notion, another concept. Uh, and it's it's very, you know, it's interesting. The internet has kind of failed where encyclopedias have succeeded, which is discovery.

14:22

not search because you can only search for what you know you're looking for, but discovery which is that place of self-surprise where you find your own blind spots and delight in them. You know, I I grew up with my grandmother's library of very many encyclopedias. I would pull one up because I wanted to learn about Burundi and I would open it and then next to it would be some sort of beetle that I'd never heard of and wouldn't have known to search for because I didn't know it existed but it would be right there. Um, and I think the internet I mean it's interesting AI is trying to compensate for that but in actually still in a predictive way because algorithms can only ever be predictive and the most exciting things about life about growth about intellectual discovery are the unpredictable parts of us. How much in your work do you feel like you want to insert yourself in your work versus kind

15:22

of offer an objective view of >> there is no objective view of anything. It does not exist. No, I I write to understand my own life. So in a way even if it reads impersonal I am still in it. I am the lens and it's very moving to me that other people read it but that's not why it's written. you know, it's because I'm grappling with something in my life that I don't have a better way of metabolizing or comprehending. >> My sense of your writing is that there was in your process, at least in writing the marginal and building it up over many years, there was a sense of planning for the editorial calendar for what you were going to read.

16:04

>> Zero zero. >> Exactly. Zero. >> Back then there was >> I've never planned a thing. So I have a huge backlog meaning things that I've wanted to write about that are maybe more research intensive or need more time and thought and I don't manage. So I keep a log of what I mean to write about but it's not like editorial or calendar and I would dip in whenever I have more time or feel like revisiting something. And it's been interesting too because now that uh file is 20 years old and I can scroll down and be like, "Oh, in 2016 I wanted to write about Susan Sag's list of likes and dislikes or [laughter] you know just such an interesting thing of uh things fading in salience and an interest or sometimes resurfacing is even more interesting."

16:56

>> H like resurfacing your own work. resurfacing things that I had abandoned un unexplored just ideas that I wanted to explore and never got to uh and then coming back to them 10 years later and of course then having 10 years more of contextual you know hyperlinks of the mind to bring to them and then revisiting them in a

Why change the blog's name 17:18
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totally different way >> you know you keep mentioning the hyperlink because I do think it is as I was prepping for this it is like the fundamental unit that I think makes the world that you've created a world that it is surfing between these different ideas and allowing us to basically play. Like I always thought about brain pickings as a sense of play. I was like brain pickings and Wikipedia. It was like the place that I would go places I'd go to.

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>> I hate that name. >> What? >> The old name brain. >> Brain pickings. Why? >> Oh, I was 21. Uh, you know, we don't really have puns in Bulgaria. We don't have kind of word play in that way. So I was very excited about word play in America and named it the silly just it's so silly. >> Uh and also you know at the time I was studying one of the things I was studying was cognitive psychology is very much about the mind and the more I've lived the more anti-corteasian I've become. I don't think our experience is entirely mental or cognitive. And I I don't think it's what we pick for the brain that defines what we become. There's so much more experience that is embodied and emotional and just integrated.

How language shapes thought 18:30
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>> Mhm. Do you feel like words then aren't able to capture that or do you feel like you do capture it but through metaphor and not as direct? >> The latter. Yeah, the latter. You know, language, I mean, it's so interesting the limits of words. I think about them a lot. Language is a vessel for thought that shapes the contents. And so, you know, the great revelation of Einstein was that spacetime is the fabric of the universe. And in it, spacetime, the the bend of spacetime tells matter how to move. And matter tells spaceime how to bend.

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And language is the fabric of the mind, the fabric of culture. Language tells thought how to move and thought tells language how to bend. So it's a kind of circular process uh that is self-limiting. >> Do you buy the victim sign that the limits of our language is the limits of our world? I think the limits of our language are the limits of our description of the world. And the great danger is mistaking the description for the reality it describes.

19:45

>> The map is not the territory.

Why Maria started reading poetry 19:48
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>> Exactly. >> Yeah. Poetry. What was the line that you had? Hold on. Let me get this up. Let me read this to you. Unlike the pros of letters pinned to the physical and emotional reality of the present, in poetry, the imagination is allowed to travel between fact and fantasy to traverse present, past, and future so that the reader and perhaps even the writer is never quite sure nor need ever ask to what extent the images evoked correspond to the intersection of matter and moment we call reality.

20:20

>> Wow. I don't remember writing this but it's very much what I believe that I mean this is back to our conversation about language right that clearly these are things I feel inside and I at some point in my life I've given it that particular form that now I cannot even recall so what was it that I chose those particular words and if I had to express that feeling or thought or concept today I would frame it in a different way but it would be the same substance I'm fascinated by that uh yes poetry I am uh a latecomer to poetry. Uh I for many years I dismissed it the way we dismiss things in which we're not literate. I have no education in poetry. And then uh I met this wonderful person uh Emily Lavine. She was a comedian, philosopher of science, great lover of poetry. We met across the aisle on a transatlantic flight coming back from Europe. much to the discontentment of the whole cabin. We talked the entire

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way. Yes. [laughter] And she was in her 70s. I was in my 20s. >> And she uh it kind of became apparent that I kind of don't much care for poetry. And she loved it. It shaped the way she thought. It shaped I mean she had the most associative mind where she would leap from Hana Arend to you know stoicism to I mean just you know. So, one day she lived in California and I was here, she visited and we went to a cafe in Chelsea, like one of those packed Sunday afternoon cafes, and we somehow got a table and she said something rather and I rolled my eyes once again about poetry at which point Emily gripped the edge of the table, rose to her full height of 4.4 and began reciting the love song of J.

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Alfred proof rock with that line, do I dare to disturb the universe? And she just sat down. She went to the Harvard theater school, so she was like a real performer. >> It was like a fullon solo. >> So she sat down and I looked around. People put down their drinks and were like applauding and this packed, you know, this never happens in New York. And of course, my universe was disturbed. I said, "Okay, there's something here." So she decided she was going to educate me and she started sending me a poem a day. poem that she loved. It was just like a few lines about why she loved it. And yeah, I mean, and then she got very ill very suddenly. And uh I started taking her in her final months to we called them poetry retreats. So we would rent a cabin in Northern California near where she lived and we would go with one or two other friends for a weekend and just read poetry and talk about the universe.

23:03

And uh and as a consequence of my relationship with her, I started um I because talk about integrating new experiences into our existing framework. I started seeing the parallels between poetry and science and also the complimentarity in how we understand reality and how we bridge truth and meaning. So it is because of her that I ended up doing for seven years a show called the universe and verse where I would bring poetry and science together and you know thousands of people would come and listen about the discovery of dark matter as Patty Smith is reading a poem about dark matter you know that kind of thing.

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>> Tell me more about how you saw the connection between the two. >> Well science expands or enables us to meet reality on its own terms. The discipline of science is about meeting reality on its own terms and poetry helps us broaden and deepen the terms on which we meet ourselves in each other and between the two between truth and meaning is really the sum of human experience. >> Yeah. Yeah, as you were saying that I was thinking about light and that the concept of light in terms of light waves and whatever is going on there is so different from how I see the spiritual concept of light which is goodness and beauty and righteousness whatever you want to call it. And I've been thinking a lot about this about how in the modern world we have gained an understanding of the scientific ways that things work but often lost our understanding of the meaning of those very things and the wonder inside of it.

24:53

>> I don't think the wonder is an antipode to the scientific understanding. I think having a greater understanding of uh how starlight travels and the electromagnetic spectrum and optics makes the rainbow all that more wondrous. I do not stand with Keats who you know accused Newton of unweaving the rainbow with his science. I think it deepened and brightened and magnified our appreciation of the phenomena around us to have this other layer of understanding. So like with a bird understanding the aerodynamics of flight or whatnot, you see no like a pure >> doesn't take the magic for me. It makes it all the more astonishing that uh an anatomical design can prevail over gravity in such a magical way. But I will say uh science will never tell you the meaning of a bird. And I also think it's dangerous to search for the meaning of a bird. There is no meaning of a bird. There's only an encounter between

25:57

us and what is not ourselves. Right? This practice of unselfing. And the moment we try to find meaning in something that is not ourselves, that's also a danger. >> Unselfing. >> Unselfing. This is actually I love that notion. I Iris Murdoch to talk about extraordinary novelists who are also, you know, other minds. uh she's probably my one of my three favorite philosophers but also beautiful novelist. She used the word enself thinging in a kind of almost as an aside in she has a book called existentialists and mystics that you would I think appreciate given what you just said about the the light and she talks about how art and nature are encounters with art and with the natural world are occasions for unselfing >> and I read this maybe 101 15 years ago and I it had it has never let me go because it it immediately landed so true when I spend spend time in Patagonia or in the woods where I live. It is

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absolutely the work of unselfing and then kind of absorbing external reality in a way that changes my internal reality so that I can then give it shape in the writing as something that is not just me, you know. Mhm. I don't know if this is what you meant by unselfing, but as you were using that word, I was thinking about how when you're in a state of just full awe and wonder, there's a sense of clarity that you have. And I think that what happens with awe is the self is so reduced, so minimized, is basically evaporated, if only for a snap of finger, that for once you can see that thing clearly. And that's a lot of what awe is, is it's like the purity of perception because the self isn't in the way.

27:48

>> Perception, but also connection. This this belonging to something other than larger than yourself that it's all one thing and you're suddenly transported to this oneness. >> Do you feel that a lot when you read? >> When I read? Um, no. I feel that a lot in the natural world. I feel very much like I'm just a creature among creatures and I become so much less interested in the stories that we call self. I mean a self is a story.

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Um and also most of our suffering as human beings is a problem of selfing. The spiral that burrows inward and inward and inward to the exclusion of the outside world. >> Do you feel that in writing? Do you feel I mean people talk about flow but there might be another word that you feel >> sometimes yes when I disappeared into into these enormous rabbit holes you know spending 5 days learning about the eye of the scallop which is amazing by the way >> the eye of a scallop.

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>> Well it's not one eye it's many eyes that the scallop has and they're extraordinary >> like the scallop that we eat >> unfortunately. Yes. Good luck eating them again with knowing about the eye, which has these extraordinary um hexagonal crystals that are not known anywhere else in nature, but they do look like the mirrors on the James Web Space Telescope. And also, they're so beautiful. They look like tiny bright cobalt blueberries along the rim of the the mantle of the scallop.

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>> Wow. >> I know. I do eat them. I mean now I I now I can't you know uh >> in my past life >> I have eaten >> the James Web Space Telescope. >> Can you take me back to what was the woman's name who you met on the airplane? >> Emily Lavine. >> Emily. So Emily. So can you take me back to what she showed you about poetry that you hadn't seen before? Like in what way did she open your eyes? >> That's a beautiful question. Um, I guess she showed me that poetry opens these back doors of consciousness where we uh get access to our own experience in ways particularly to the regions of experience we can't quite name or comprehend with the analytical mind. But it opens this back door where we can then be in them, be present in them and as you say metabolize them even in a different way that's not analytical. It gives shape, it gives voice, it gives a foothold on our own experience.

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>> I've been thinking a lot of the difference between looking and seeing. >> And I think a lot of what poetry is doing is taking us from a place of looking to a place of seeing. >> Oh, that's Yes. Absolutely. Absolutely. And in doing that, sometimes it'll actually open up portals of sight that we didn't know we had. So, let me that's a big statement. So, let me just be super concrete. William Blake has that line to see the world in a grain of sand to hold infinity in the palm of your hand. Right?

31:00

>> I mean, he was a complete uh he was such a shepherd of attention. My favorite line of his comes from a letter to uh one of his patrons. Uh and he says, "A tree that moves some to tears is to others a green thing that stands in the way. As a man is, so he sees." >> Exactly. Wow. Yeah. You talk a lot about William Blake. What is it that you love about him? >> He was a Well, he was a radical. He was an absolute radical. He was an entrepreneur.

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And he was a person who really didn't care about expectation or convention. He cared about truth as he felt it, as he saw it. And giving shape and voice to that. And it didn't matter to him that people thought he was a lunatic. It didn't matter because he had he lived in truth. >> He could paint, too. >> Yeah. was in bed. [laughter] I had this experience at the um Brooklyn Museum a few months ago. It was a Monae in Venice exhibit and I've always liked Ruskin's writing. It was always it's wonderfully visual and vivid, but I didn't know how detailed his sketches were. And that kind of the bilingual writer painter >> is something I see a lot in like 17th 18th 19th century writing >> but it wasn't just writer painter so Ruskin wrote beautifully about drawing as a way of seeing and a lot of the scientists I mean so Galileo dismantled our present conception of the or past conception of the universe

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because he had been trained in perspective drawing in. So when the first telescopes came out, this is the 1610s give or take. Um there was an English man whose name was Thomas, I forget his name, his last name, who also drew the moon. He looked through a telescope and drew a map of the moon, but he had not been trained in perspective, which originated in the Arab world and had moved to Italy, but had not yet gone to England. So he drew this like two-dimensional black and white sketch that looked like Swiss cheese. That was his moon. [laughter] But Galileo drew the very that famous image of the five the phases of the moon. You know that is perspective and shaded. And that was actually profound because all of a sudden the moon became not this ethereal body of you know immaterial magic out there by the gods but rugged and material as the earth.

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And this was a, you know, anti-d dogma in every way that it was not in the heavens. It was made of the same matter as the ground we walk on. And you could only see it because you could see the craters. You could see the dimension. You could see the ruggedness, the materiality of the world that the the the celestial body because Galileo was trained in this particular style of art. And many many scientists I mean this is an extreme example obviously that caused cultural change but even on a day-to-day basis you know a lot of the um botonists naturalists ornithologists astronomers up to the end of the 19th century they illustrated their own work that was in this um specialization and fragmentation of our way of seeing right our way our way of looking and our way of seeing have become completely specialized so that we no longer see the full picture in that way because we've been trained to, you know, see the

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optics, see the mechanics, see the aesthetics, see the, you know, whatever specialty you are, that's what you see. But also, the language of science used to be the same as the language of poetry. So I don't know why but a few months before my 40th birthday uh I decided I mean per my need of daily a daily practice I decided to start taking um 19th century ornithological my favorite 19th century ornithological books and every day I would take an every night I would look at an image pick a drawing of a bird from from those books which I've digitized and read the ornithological description of the bird and I would sleep and then in the morning [laughter] in the morning I would take certain words would kind of bubble up and I would make these little poems and cones over the artwork and first of all the delight of I mean Audabon and the ghouls these great ornithologists of 19th century the language they used was just so touching.

36:00

They would use words like bewildering or [laughter] you know uh and I I I made a hundred of these and they became this deck of cards that I called uh an almanac of birds divinations for uncertain days only out of the joy of this other time where people saw the world more completely in a way. The poets went to scientific lectures. the scientists read many of them wrote poetry in their journals. It was so much more integrated. It didn't I don't think there was this kind of disciplinary boundary that this is one way of seeing and this is another way of seeing and you have to choose because the world was a lot more

Why college failed her 36:46
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unitary. >> It is pretty wild. I mean now if you think of what it means to go to college, you basically have to make a fundamental choice. There's like a fork in the road. I'm either going to do the thing that makes me money but will not feed my soul or the thing that feeds my soul but will not make me money. >> And either either way, you still have to declare a major and choose a way in which you're going to do whichever one of these things you you chose. I mean, I started my project which at the time was called brain pickings when I was in college because I felt so betrayed by the promise of the liberal arts education.

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Uh, I mean I had come I I I grew up in Bulgaria. I went to high school in Bulgaria and I came to the US not easily, believe me, to for that liberal arts promise, which I thought was going to teach me how to live, how to be a person in the world. And instead, I was shoved into this factory model education with the 400 person lecture hall and the standardized testing. And I was being taught how to take tests, not how to how to live.

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>> Mhm. >> And I I was I felt trapped. There was no going back. I was working four jobs to pay for this deeply disappointing experience. So I just started keeping a record of I I went to the library at night. I went on the early internet. I It wasn't that early, but it was like, you know, the early 2000s internet. I would walk the streets of Philly and you know wander into bookstores and whatever I did to just trying to grab at some foothold on how to live and I kept a record of it for myself and that was the beginning of my site.

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>> So if I said if I bestowed upon you uh some grand sum of money and a building in New York City for your own liberal arts education, how would you structure it? Well, I wouldn't I I wouldn't do a factory model education. And I think people need to be in the world and live >> and read and be and contact each other and contact reality and just keep keep testing their hypotheses against reality with some help from prior times and lives of people who have managed to live somewhat full honorable lives in the past.

39:10

There's a wonderful uh Life magazine interview with James Baldwin from May of 1963 and in it he says you think your pain and suffering are alone in the history of the world and then you read. >> Wow. >> I mean I I I started reading for that reason too. I mean I I was having a really hard time in my 20s. Really hard time on so many levels and I needed that assurance. And some of the first things I really really devoured were diaries and biographies. A lot of biographies.

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Uh people had never heard of who then I learned a little bit about and thought they were so interesting. Then I would go get the biography and it would comfort me so much to read about how they suffered. Mhm. You use the word

Reading to survive 39:58
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devoured and I think that's such a good word. the when you said that the image that came to my mind was, you know, like when you're hiking in the desert and you're so thirsty and you finally get some water and you just drink and drink and gulp and gulp and you're like, I forgot that water could taste so good. There have been times in my life, whether it's suffering through something or a problem and it's like you find the right book, the right person for that moment and you devour their writing. But isn't it so true too that the right moment that reading is a relationship between you the author and time >> totally >> time. Yeah. I mean, I I've looked back on some things I've written so passionately about like 10, 15 years ago, and I'm like, [laughter] you know, and and and conversely, I would revisit some things and they would I would feel them even more deeply or they would give me another layer of um metabolism,

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right, for my present experience. There are certain books that to me I reread often and always give me something new. >> It speaks to the fluidity of self. Absolutely. Absolutely. >> With seasons, with years, with emotions, hormones, whatever it is you want to call it, but that as much as anything is some of the best proof I have for how fluid the self can be, is how much you can either be drawn to things that you've written and worked so hard in the past or be almost repulsed by them. I mean, I think if you're not a little bit embarrassed of who [snorts] you were and how you lived, maybe the the the process of growth [laughter] is not quite working.

Why epiphanies don't stick 41:41
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>> Describe for me the process of epiphany. Like for you, is it a >> I don't believe in epiphany. >> Really? >> No. >> How come? >> I believe in incremental revelation. I mean, I I have experienced epiphies. It's not that they don't exist, but I I don't believe what they say. meaning they don't stick for me. It would be a glimpse for a moment that I get really excited about and then it has to integrate with everything else that predates it in order for it to stick.

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And epiphanies are just these shiny little distractions that don't really change much. >> For me, >> change much meaning that they don't >> they don't change much afterwards. that much of your process, much of your life, much of your mind, uh they are like a kind of curtain parting to reveal this really bright light. But when the light dies down, you see that there's just the world as you know it. My experience of the most profound transformations for me uh intellectually, creatively, personally have only been incremental.

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So the difference between metamorphosis and transformation >> there it's never for me metamorphosis. It's always transformation. >> Huh. >> Well, have you had epiphies that have profoundly changed your subsequent way of doing something or thinking about something? >> I'm trying to the answer is definitely yes. I'm trying to think of an example right now. Uh I guess where I struggle with epiphany is that many times I've had the experience of maybe suddenly or incrementally whatever seeing let's say a pattern that I have being like oh my god I do this revelation but then the gap between recognizing it and changing it or doing something about it is wide and slow and deep and there's so much that goes into it. So the revelation itself doesn't have the effect of a existential epiphany in the sense of it changes your life. It changes your perspective on your life but it doesn't really it overnight. I mean that's what I mean by

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epiphany. I don't think it's overnight. You can have the insight but then what makes the transformation is work. Mhm.

Thoughts on famous quotes 43:57
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What I want to do is I want to go through some um some quotes that I really like and from others that you've shared and I want to get your reactions though. >> Okay. >> All right. First one. Oscar Wild. A true artist takes no notice whatever of the public and that the public art to him is nonexistent. >> I'm having a very cynical reaction to it right now. This is something from like I've written about in 2012 or god knows you it was a long time ago. Uh I think in an ideal world every artist would like to think they're creating out of sheer creative vitality and being a channel for this greater force. And I mean Oscar Wild was a dandy. He dressed up. He performed. His quotes were quotable. His thoughts were quotes.

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And the moment you make an apherism, it's already for an audience. It's not you don't make afarisms for yourself in the shower. Uh so, you know, I think it's okay for us to live with ambivalence between our aspirational self and our actual self. I think maybe maybe with the exception of William Blake, there is no artist who's impervious to reception and audience in the sense of other, you know. Uh but I do think uh to me a truly creative person can hold that lightly and and create authentically despite that >> despite making for others >> despite knowing there will be someone else experiencing despite knowing their work will be approved or disapproved lauded or criticized that there will be a feedback loop. You can be aware of that but not let it change what you make and how you make it.

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>> Yeah. Tchaikovski, a selfrespecting artist must not fold his hands on the pretext that he is not in the mood. [laughter] >> Yes. Uh this is from a letter to his patron Nadesh de vonmech and it was about him being too slow with some conerto and it's him kind of defending he's he's almost writing to himself saying I don't have the right to say the muse is not with me and therefore I'm not delivering. I have to just show up for the work. And so he's assuring her that he has work ethic and he's not waiting around for inspiration and that he's on it basically. And I believe that. I think the whole thing of inspiration, of course, there are times when you're more creatively sparkly and times when you're not. But showing up has its own effect of opening the portal.

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>> Mhm. You really do realize over the course of time that the fundamental difference in terms of both the quality and the quantity of your output really comes down to showing up. But on a day-to-day basis, it does not feel like that at all. Yeah. I mean, I think in any creative practice, you have to be okay with your own mediocrity or your own inconsistency because every day you show up, it's not going to all be great, you know? But the fact that you're making something counts for your own even your own sanity, your own self-respect, your own growth as a whatever you are or a writer, a woodworker, you know, I think that's how you become better by doing more and accepting that not all of it is going to be great. As you look at the

Why AI can never make art 47:32
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world right now with the rise of with everyone talking about AI with AI coming into writing in what ways does that excite you and in what ways do you feel averse to it? >> I have no real contact with or experience with AI. So I'm probably not the right person to ask about its strengths. I will say I was horrified when somebody wrote to me about those bird divination cards the the and said I need to know if AI was involved [laughter] in this because that moment she asked I I could see how it can you could give audabon's ornithological writings and say to the AI make a poem in the style of Maria and it'll give you something and nobody but me will know because That one thing that only the artist has access to is the feeling out of which something was created.

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>> AI will never have feeling. AI will have the simulacum of feeling. AI will never write the great American poem, the great French poem, the because it hasn't suffered. I mean AI has not the capacity to suffer because even if you try to make it suffer, meaning write a command that is to execute failure, it'll already be succeeding at executing failure. It will never know what it's like to collide with its own impossibility. So AI can only ever succeed.

49:00

And without suffering, what kind of true art can there be? >> That that is what the essence of art is. >> I'm not I I don't subscribe to the tortured genius myth. I don't think it's necessary to suffer in order to create. But I do think that out of what we have suffered and do suffer comes that restlessness to find meaning to find beauty to find wonder to give voice and shape to what we feel that can be so lonely. I mean I guess it goes back to the question why do we read?

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>> And if we read to be moved and to be changed I think there are ways to change intellectually which is with information and AI can do that. You know it it AI can tell me about the eye of the scallop without me spending many days in many you know scientific journals and papers where it can give me a pretty good enough you know >> but had I not spent all those days I wouldn't have written about it with feeling >> right >> and I think all the writing for me that moves me is made of feeling and time >> of which AI has neither >> it's an instantaneous unfeilling delivery of pure for information.

50:14

>> There's no soul. >> How do you define soul? >> It is like thema. It is like the fundamental unit of life. And what is it made of? >> It's something that's beyond material that I can't explain. But I think that that is like the core thing of life. Once you like reduce and reduce and reduce, it's like the soul is the fundamental thing that is alive inside of a human being. And then I think above the soul is like the spirit. And if the soul dies, the spirit dies. But I think that you can have be dispirited but still have a soul that's alive.

50:58

>> I'm very ambivalent about the soul because I do believe in the laws of physics. Uh I do believe that reality is knowable. Uh but I also I think the function of what we call soul is real. Whatever it's made of where it is and the part that I worry about is that today most people live on the level of the self and not the level of the soul which is the costume of personality over the soul. It's what the self is. And I don't find that terribly interesting.

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>> The costume of personality. That's a good turn of phrase. Explain that. >> Yeah. It's the performance of personhood, not the essence of personhood, the self. And you know, today most people lead with identities and opinions which I think are the least interesting, least true parts of people because they're the most mutable and the least anchored in what you call the soul. >> And yet our culture is just all about that. Interesting. You are ambivalent because you had the I love that word.

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That's a word I love. Ambivalent to kind of be strong on both sides because you started by saying I'm skeptical of the soul, but then you ended by saying that's sort of the core thing. Yeah. >> Well, I'm skeptical that it's immaterial. I do believe fundamentally that the universe is knowable. I'm not one of those people that will say, "Well, there's always going to be mystery that's beyond the reach of knowability." I think the history of our species is mistaking the limits of the known for the limits of the knowable. And over and over, discoveries have surprised us and and the region of the known has grown and grown and grown. I do think it's knowable. I think we're very far from discovering what that is. that very real thing that we live with that that we can tell is true and there. But I think it's a copout to say, "Oh, it's like we will never know what it's made of. It's this like mystical stuff." No, we just

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haven't gotten there.

Stop calling it content 53:10
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>> Mhm. I do have a one more quote. >> Yes. Bring it. >> Um Susan Sag, our task is not to find the maximum amount of content in a work of art. Our task is to cut back content so that we can see the thing at all. >> I mean, I love that because she wrote that long before we used that horrific word content to describe cultural material today. This was like long before the social web and the internet as we know it. uh and yet we have reduced creative work cultural matter to what we call content which presumes a container and in a way it's an accurate description because the container is advertising. This is what carries the modern internet you know and we're making everything creative subservient to that. It's the content of the package that is being sold and I just hate that.

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I'm allergic to the word content. >> So, the thing that bothers you bothers you the most about it is that it's units of information that are created in order to drive attention to >> to the container >> to the ads. >> Yes. Yes. That the the content is used to sell the container which is your attention in the advertising. I mean, I obviously I I'm very uh in an extreme because I've never had advertising on my site. Uh which is a pretty radical choice on the internet for, you know, 20 years of it. Um but unfortunately, the course that the web has taken has been toward reducing human beings to eyeballs and writing to content. Is this part of the reason that you've moved towards books?

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>> I think it's a vicious cycle. I don't want to end on a cynical note as the old lady who's been online for 20 years, you know. Um I do think because content is rewarded in certain ways. Clickbait, which works because it sells pages and they want to sell pages because they want to sell ads. there's been more and more and more kind of a shallowing of of cultural material as the internet has moved more and more toward clickbait and listicles and 10 ways to you know and I just find it unsatisfying. I'm not moving away from it on moral grounds although I don't agree with a lot of the business choices Silicon Valley has made. I'm just moving away from it as a human being who doesn't find it compelling.

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I think every artist's art is a coping mechanism for whatever it is they're living through. Theo has written beautifully about the love of nature. Anaen has written beautifully about erotic love. Alan Lightiteman writes beautifully about our love of knowledge of illumination of the universe. And I think I do write a lot about love because I have not figured it out. I've had wonderful relationships, have wonderful relationships, but in some sense, uh, I feel that that is the great mystery. How to love each other better. I mean, that's what we're here for, right?

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>> Other people. >> Each other. >> Each other, too. >> Yeah. >> Maria, thank you so much. >> Thank you. It >> was good to meet you. >> You, too.