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Company · Marketing & growth tools

Marketo

Marketing automation software for businesses.

marketo.com1 source

Where Marketo comes up1 book

BookTraction
At a glanceMarketo built an audience before it built the product
  1. 1Run SEO and a blogContent published before product development began
  2. 2Readers give feedbackBlog feedback shaped the product
  3. 3Build the productDevelopment followed the audience
  4. 4Launch to waiting buyersMore than fourteen thousand interested buyers
  5. 5IPOWent public in 2013

From Traction by Gabriel Weinberg and Justin Mares

What was said about Marketo

  • Marketo built an audience with SEO and a blog before building product. Marketo ran SEO and a blog before product development began. It reached market with a pipeline of more than fourteen thousand interested buyers.

    Reader feedback from the blog shaped the product. The company IPO'd in 2013. Gabriel Weinberg and Justin Mares cite this in Traction as an example of content marketing used to build demand ahead of launch.

    BBooks

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