AppsFlyer
A mobile attribution and marketing analytics platform for app marketers.
AppsFlyer is a mobile attribution platform whose data shapes much app-marketing advice. Its numbers show web-to-app growing fastest among owned channels, deep linking lifting day 30 retention 110%, and demo incrementality scores of 150, 85 and zero across three networks. Lesson: measure incrementality, not last-touch installs, and set up attribution before spending. Beware MMP contracts priced by volume before installs stabilize.
- 1Give each creator a OneLinkOne tracked link in their bio
- 2Add a creator codeSecond way to tie users at sign-up
- 3Log results per creatorClicks, downloads, subscriptions
- 4Check sign-ups and profitWas the deal profitable?
- 5Adjust payKeep strong, renegotiate weaker lower
From Pep AI's use of AppsFlyer OneLinks
What was said about AppsFlyer
Pep AI gave every creator a tracked OneLink and a code. Pep AI used AppsFlyer OneLinks to give each creator one tracked link in their bio, logging clicks, downloads and subscriptions per creator. Creator codes at sign-up added a second way to tie users to a creator.
Pay is adjusted per creator based on sign-ups and whether the deal was profitable. Strong creators are kept and weaker ones are renegotiated to a lower price. Quote: "we track everything through like these creator codes."
If You’re Running Paid App Ads, You NEED to Watch This
Its biggest release yet has eight products, led by true lift measurement and unified journeys. The tools show incrementality by network and campaign (150 for Network A, 85 for B, zero for C) and credit connected TV for installs that last-touch gives to search.
Pep AI gave every creator a tracked OneLink and a code. Pep AI used AppsFlyer OneLinks to give each creator one tracked link in their bio, logging clicks, downloads and subscriptions per creator. Creator codes at sign-up added a second way to tie users to a creator.
Pay is adjusted per creator based on sign-ups and whether the deal was profitable. Strong creators are kept and weaker ones are renegotiated to a lower price. Quote: "we track everything through like these creator codes."
Bookmark This Tool To See How Are Ads & Apps Compare
Its Benchmarks tool has two years of data, updated quarterly with an AI co-pilot coming. It lets you filter retention, CPI, IPM and ad spend by category, region and media type to see where your app stands.
The Web2App Playbook: Scale Your App Without App Store Limits
Its data shows web-to-app growing faster than email, text, QR or referral to app, and it is adding web-to-app measurement features.
I speedran an ai app to $100k in 70 days.
Pep AI builds OneLinks with it, one tracked link per creator that logs click, download and purchase. This shows each creator's results so deals can be kept or repriced.
Copy Our $85,000/Month Apple Ads Strategy
Its 2025 Performance Index ranks Apple Ads number one on iOS for gaming, non-gaming and North America.
7 Ad Monetization Hacks Top Apps Use Right Now
Its latest subscription report shows apps in more categories starting to earn from ads, pointing to a blended model of subscriptions, in-app purchases and ads for games and non-games.
3 Critical Mistakes Killing Your App Engagement
Its data says deep linking delivers a 110% improvement in day 30 retention when used for personalized onboarding. Its article on five entry moments finance teams can't afford to break is a starting guide for auditing entry paths.
Web-to-App Strategy: How Brands Lose Millions Without Deep Linking (Fix Your App Conversions)
Its deep linking solution, with smart banners and smart scripts, combines Nike's product-level deep link with Sephora's in-banner install. It can be used without buying its MMP, and this was a sponsored recommendation.
The Beginner's Guide to Meta Ads for Web2App Campaigns (Part 1/2)
Named as an option for the deferred deep link that carries the web user ID into the app after a web purchase.
The TikTok Ads Strategy for Beginners
Required to target iOS 14 and up users on TikTok. Contracts are priced by download volume, and Jake's team paid overage fees after signing before monthly downloads were steady.
The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
Named with Branch as an independent attribution vendor that offsets ad networks' conflict of interest in reporting results.
How Apple Search Ads Impacts App Store Optimization
Its data, along with Adjust's, shows Apple Search Ads delivering better retention and subscription rates than Facebook or Google ads.
How User-Generated Content Ads Increase Installs by 30%
One of the attribution tools Customlytics sets up before running campaigns. The host notes it now has a free plan, so small teams can start without paying.
The Simplest Apple Search Ads Advanced Campaign to Manage and Scale
It connects to SearchAds.com so bids can optimize for deeper events like completed registrations rather than installs.
5 Beginner App Store Optimization Mistakes
Its Q3 2019 study found only 28% of users return on day one, and about 10% on Android and 11% on iOS by day seven, which shows how small the window is to ask for reviews.
Attribution for Mobile App Tracking for iOS and Google Play
Named alongside Adjust as the paid option for multichannel advertisers who need deeper organic and search ads data than the app stores give.
To Increase App Subscriptions You Need to Look At This Data with Lior Barak
Its click numbers differ from the ad partners' and from Adjust's. Teams should understand why they differ and pick one source per measure.
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