AdMob
Google's mobile ad monetization platform with mediation, open bidding and unified payments for app developers.
- 1Player diesCore loop of the DaBaby game
- 2Interstitial adShown after every second death
- 3Offer rewarded adWatch 30 seconds to revive
- 4Revive and playAd revenue only, no purchases
From Rafael Kramer on his DaBaby game
What was said about AdMob
Rafael Kramer monetized a viral game with AdMob ads only, no purchases. His DaBaby game showed an interstitial ad after every second death and offered a 30-second rewarded ad to revive and keep playing. There were no in-app purchases, and this ad-only setup drove all the revenue behind the $100k month, at roughly 10 cents per user.
His first payout was $30 from about 5,000 downloads. Ads can pay off at a few hundred to a few thousand players a day, and he says better monetization could have earned much more. In his words: "every second time you died, you would have ad pop up. If you wanted to revive uh to continue playing, you would watch a 30 second ads".
AdMob Mediation
Recommended as the place to run a hybrid of waterfall and open bidding. It gives access to all networks, pays on the 21st of each month, and collects from partners itself, which closes the cash gap while developers pay for user acquisition.
Rafael Kramer monetized a viral game with AdMob ads only, no purchases. His DaBaby game showed an interstitial ad after every second death and offered a 30-second rewarded ad to revive and keep playing. There were no in-app purchases, and this ad-only setup drove all the revenue behind the $100k month, at roughly 10 cents per user.
His first payout was $30 from about 5,000 downloads. Ads can pay off at a few hundred to a few thousand players a day, and he says better monetization could have earned much more. In his words: "every second time you died, you would have ad pop up. If you wanted to revive uh to continue playing, you would watch a 30 second ads".
How to Fix AdMob Invalid Traffic / Activity
Suspends accounts for invalid activity when click patterns, content or ad placements look abnormal, giving 30 days to fix the account with no appeal while Google monitors it daily. Its policies overlap with Google Play's but are separate, so a Play-approved app can still be banned.
this 14 yr old makes $100k/mo PROFIT building apps with ai (here's how)
The DaBaby game ran an ad after every second death and a 30-second rewarded ad to revive, with no in-app purchases. His first payout was $30 from about 5,000 downloads.
All Your ASO Questions Answered
It is the first ad network to add to a new app, even though ad revenue won't be the biggest win. A banner that stays out of the way costs little since most users stay about six days.
Do This to Increase Your AdMob Show Rate
Show rate is the share of matched AdMob ads an app actually displays, and only rates below 50% are worth fixing. The network report can be sliced by format, platform, app version, ad type and ad source, and error code listeners explain failed requests.
How to Increase AdMob eCPM for Mature Apps (Part 3/3)
AdMob provides lists of devices for sorting into high, mid and low end tiers. Three broad device buckets are described as granular enough.
How to Increase AdMob eCPM for Growth Apps (Part 2/3)
Growth apps raise AdMob eCPM by unblocking competitor ads, lifting show rate above 60%, and mediating through bidding. Competitor blocks are tested off for about 10% of the audience first, and a newer multiple-calls flow sets high, mid and low price floors.
How to Increase AdMob eCPM for New Apps (Part 1/3)
No other network clearly beats it on scale or eCPM for new apps. It upgraded banners from smart to adaptive, added app open ads to replace banned enter and exit interstitials, and can limit accounts over invalid traffic.
Licensing, ASO & Ad Monetization with David Cremades
The studio used AdMob mediation by default for years and earned without knowing if the revenue was good, since nobody optimized ads until about two years ago.
Coaching Call About Outside the Box ASO Tips
Steve would use it for ads on Google Play.
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