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Company · Marketing & growth tools

Customer.io

A platform for automated, behavior-triggered messaging.

customer.io1 source1 tips

Where Customer.io comes up1 book

BookTraction
At a glanceAbout 17% reply to Customer.io's stall email
  1. 1User signs upStarts with Customer.io
  2. 2Stalls earlyThirty minutes in, not yet going
  3. 3Gets help emailShort personal note, reply-able address
  4. 4About 17% replyShare of recipients who respond
  5. 5Team reads repliesFinds what is broken

From Traction, on Customer.io's onboarding email

What was said about Customer.io

  • Customer.io's 'Help getting started?' email gets about a 17 percent reply rate. The email goes out thirty minutes after signup, offering help to users who have not yet gotten going. It draws replies from about 17 percent of recipients.

    Traction cites it as evidence for triggering emails when users stall before activation. The advice: define which actions count as activation, map where users drop off, and send an email at each stall. Make it a short personal note from the founder, sent from a reply-able address, and read the replies to find what is broken.

    BBooks

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