ConvertKit

Harry Dry drafts newsletters directly in ConvertKit to see the real layout. Harry Dry of Marketing Examples writes his newsletter inside ConvertKit rather than in a Google Doc. He does not trust that a line pasted in from a doc won't spill from one line to three.

The habit is part of a wider rule: write inside the tool where the reader will see it. He writes ads in Figma and pastes billboards among other billboards. He cites Ogilvy's advice to test a billboard against seven other ads around it. In his words: "I want to see it just as the reader reads it."

How I Write▶ 25:09

Nathan Barry avoided a services business, so the newsletter playbook became Paperboy. ConvertKit's founder Nathan Barry did not want to run a services business. That is why his newsletter playbook was turned into the product Paperboy.

How I Write