Itamar Gilad
Product coach and author of Evidence-Guided, former product manager at Google (Gmail, YouTube) and Microsoft
Where to hear and read about Itamar Gilad1 episode or test
Itamar Gilad is a product coach and author of Evidence-Guided, and a former product manager at Google (Gmail, YouTube) and Microsoft. The one thing most worth learning from him is to guide human judgment with evidence, using cheap tests and honest confidence scores before committing a team to build.
But initially you don't build anything, you fake it.
Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
Itamar Gilad: the story and the lessons
1How Itamar Gilad went from Google+ to evidence-guided work
Gilad's first task on Gmail was wiring it into Google+. He joined Gmail in August 2011 and was asked to connect it with Google+. Google had built a new division and a strategy to make Gmail, YouTube and search more social.
Fear of Facebook drove it: Facebook was growing fast and people spent hours on it.
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Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
Itamar Gilad explains how to move a team from opinion-based to evidence-guided decisions using the GIST model, metric trees, ICE and his confidence meter. He contrasts the roughly 1000-person Google+ effort that failed with the Gmail tabbed inbox, built on cheap tests, which most of Gmail's 1.8 billion users now use.
Gilad's first task on Gmail was wiring it into Google+. He joined Gmail in August 2011 and was asked to connect it with Google+. Google had built a new division and a strategy to make Gmail, YouTube and search more social.
Fear of Facebook drove it: Facebook was growing fast and people spent hours on it.
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Google
