Milwaukee Tool
A maker of professional power tools.
Where Milwaukee Tool comes up1 book
- Solves the job
- Failed alternatives cost time
- Customers grateful for the price
- Premium forced by lock-in
- Customers resent the price
Milwaukee holds over 80% of Sawzall and HOLE HAWG markets
From Book on jobs-based innovation, Milwaukee Tool case
What was said about Milwaukee Tool
Milwaukee held over 80 percent of two job markets against comparable rivals. Milwaukee has owned more than 80 percent of the Sawzall and HOLE HAWG job markets for decades. Rivals offered comparable performance and price.
The book uses this as evidence that a company should earn a premium by nailing the job, not by locking customers in. Customers pay more for a solution that does the job because failed alternatives cost them time and frustration. Premiums forced through interdependence, like printer ink, breed resentment. In the book's words: "With jobs-based innovations, customers don't resent the price, they're grateful for the solution."
Competing Against Luck: The Story of Innovation and Customer Choice
It has owned more than 80 percent of the Sawzall and HOLE HAWG job markets for decades against rivals with comparable performance and price.
Milwaukee held over 80 percent of two job markets against comparable rivals. Milwaukee has owned more than 80 percent of the Sawzall and HOLE HAWG job markets for decades. Rivals offered comparable performance and price.
The book uses this as evidence that a company should earn a premium by nailing the job, not by locking customers in. Customers pay more for a solution that does the job because failed alternatives cost them time and frustration. Premiums forced through interdependence, like printer ink, breed resentment. In the book's words: "With jobs-based innovations, customers don't resent the price, they're grateful for the solution."
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