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Airbrake

An error monitoring tool for developers.

airbrake.io1 source1 tips

Where Airbrake comes up1 book

BookTraction
At a glanceAirbrake spent $15 promoting shareable content, not a sales page
  1. 1Interview Stripe's CTOShareable content, not a sales page
  2. 2Promote it on Twitter$15 of ads behind the interview
  3. 3Hundreds of retweetsThe content starts to spread
  4. 4Tens of thousands of visitsBuild audience first, convert later

From Airbrake growth note

What was said about Airbrake

  • Airbrake put $15 of Twitter ads behind a Stripe CTO interview. Airbrake spent $15 on Twitter ads promoting an interview with Stripe's CTO. It led to hundreds of retweets and tens of thousands of visits.

    The ads pointed at shareable content, not a sales page. The source's rule is to spend only behind content that is already starting to spread organically, build the audience first and convert it later. Quote: "Paid is fundamentally only as good as the content you put behind it."

    BBooks

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