B7Dev: growth lessons and numbers · Caddie growth library

App Masters · Apr 5

4 Features You Need Before Your App Launch

Adds the tracking events for its clients and built a remote paywall switch for a shared customer long ago. Clients cut onboarding from seven screens to four, or added three benefit screens before the paywall for a 234 percent conversion increase.

Tips

Show your paywall during onboarding, before users try the app▶ 2:5960 to 80 percent of people who end up buying do so before they even use the app.
Test a hard paywall if you get about 20 downloads a day▶ 6:36One app went from $1,000 to $10,000 a month with the same downloads by optimizing the paywall, raising the price and using a hard paywall; when it briefly lost the hard paywall it lost half its sales ($5,000 that month). Other apps reported three times more sales.
Cut onboarding screens, or add benefit screens if you have none▶ 3:56One client went from seven onboarding screens to four and saw conversions increase; another added three benefit screens before the paywall and saw a 234 percent increase in overall conversions.
Make the paywall remotely switchable to test its impact▶ 3:34
Keep scope tight but let the data decide on a disputed paywall choice▶ 7:12Revenue went from $1,000 to $10,000 a month after optimizing the paywall, raising price and keeping the hard paywall.

B7Dev

What was said about B7Dev

Product strategy and PMF8

Founder lessons7

Teams and execution4

Onboarding and activation3

Paywalls and pricing2

Experimentation and analytics2

Monetization models1

Paid acquisition1

The 5 Biggest Mistakes First-Time App Founders Make

4 Features You Need Before Your App Launch

Avoid These App Launch Mistakes (Part 4) - App Startup Series

How to Build a Minimum Viable Product (Part 2) - App Startup Series

Do This Before Building Your App (Part 1) - App Startup Series

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