Firebase

App Masters · May 12

Why Most Apps Are Failing in 2026: 7 Mistakes Killing Your App Success

It offers free usage up to a certain volume, which helps keep early infrastructure costs low.

Tips

• Claim startup credits before paying for any infrastructure▶ 10:46Azure gives $1,000 in credits for about 6 months on signup, up to $5,000 with a startup plan, and 100,000 or more when justified; Stripe gives up to $20,000 in credits for startups.

App Masters · Feb 18

The Best Alternative to Firebase Dynamic Links

Google shuts it down on August 25, 2025, so existing links need a new home. Its links add interstitial pages, which made them slower than Airbridge in the Messenger, Facebook post and Instagram DM tests.

Tips

• Migrate Firebase Dynamic Links before the August 25th 2025 shutdown▶ 1:53Airbridge's FDL migration template converts Firebase links to Airbridge deep links without code and without a developer.
• Use deep links that skip interstitial pages to open the app faster▶ 33:27In demos, Airbridge took under 3 seconds versus 6 seconds for Firebase in Facebook Messenger, and about half the time of Firebase in an Instagram DM.

App Masters · Sep 18

5 Features You MUST HAVE In Your Minimum Viable Product (MVP) 💡

Chaim's team uses Firebase most often for analytics, sometimes alongside a second package to cross-reference the data.

Tips

• Cross-check two analytics tools and store data▶ 3:43

App Masters · Jul 30

2 Secret Retention & Monetization Strategies (Stolen From 7-Figure Apps) #retentionstrategies

Its retention curve shows D1, D7 and D30 cohorts, which lets you check whether a network effect feature is working. Improving D1 tends to lift D7 and D30.

Tips

• Track Firebase cohort retention and focus on improving day one first▶ 2:55The guest says that once D1 improves, the other retention graphs grow as well.

App Masters · May 14

(Part 3/3 - 6 Figure App Exit) Strategies to sell your cash-generating app

Firebase events feed the metrics sheet that shows what $1,000 of spend returns and how fast it pays back. They belong in the shared data folder for buyers.

Tips

• Consolidate and organize all your numbers from day one▶ 0:04The guest shares a real-numbers spreadsheet that auto-calculates D30, D60 and D90 from your inputs.

App Masters · Apr 30

(Part 2/3 - 6 Figure App Exit) Little Known App Growth Strategies for Indie Developers

Google ads for iOS tie installs back through Firebase, which helps verify tracking during small initial tests.

Tips

• Start paid acquisition with text-only Google search ads at $10 to $20 daily▶ 0:36A $20 per day budget is enough to see people coming in and validate features.

App Masters · Jun 20

How the Gaming Ecosystem is Approaching Growth in 2023

Switching Google optimization to Firebase gave a really great performance uplift, even though the data matches the MMP.

Tips

• Optimize Google UA through Firebase and write strong ad copy▶ 24:11Margarita saw a really great uplift in performance after switching to Firebase.

App Masters · Apr 5

4 Features You Need Before Your App Launch

Suggested alongside Mixpanel for tracking every onboarding step and paywall view event.

Tips

• Track paywall views over installs and aim for close to 100 percent▶ 0:57One app averages 15 to 16 trial activations a day, reported through a daily Mixpanel email.
• Track every onboarding screen to find where users drop off▶ 2:47At 90 percent paywall views with only 3 percent conversions, the focus should go to the paywall.

App Masters · Feb 21

$250 to $1,000 a Month with Just 15 Downloads

Firebase events showed users skipping pages, opening the paywall without tapping purchase, and hitting internet errors at the moment of payment.

Tips

• Track Firebase events to find where users drop before purchase▶ 3:06Revenue had dropped to an all-time low of $270 a month despite almost 500 downloads, and events exposed the causes.

App Masters · Jan 26

Do This to Increase Your AdMob Show Rate

Sid calls Firebase the answer for running show rate tests, such as replacing a weak placement or disabling ads in a problem app version. A test can give a read with as few as 10,000 ad requests.

Tips

• Run Firebase A/B tests to replace placements or disable ads by version▶ 7:36
• Give each show rate test at least 10,000 ad requests▶ 11:55As low as 10,000 ad requests is enough to see what worked better.

App Masters · Sep 7

AdMob Mediation

Used to set up analytics and segment historical data by format, device and country before choosing partners and building the ad stack.

Tips

• Build a baseline by format, device and geography before mediating▶ 2:26Example: AppLovin, ironSource or InMobi can be key partners in the United States but have far less demand in India.

App Masters · May 25

How to Increase AdMob eCPM for New Apps (Part 1/3)

It is free, works with AdMob and shows core metrics like retention. Apps should integrate it early and stabilize retention before pushing monetization.

Tips

• Integrate Firebase early to track retention and core metrics▶ 2:59

App Masters · May 13

How User-Generated Content Ads Increase Installs by 30%

The host sometimes uses Firebase attribution on iOS when a client has no paid attribution tool.

App Masters · May 11

How to Fix AdMob Invalid Traffic / Activity

Recommended for capping ad frequency to one or two ads per user during the 30-day review, which also blunts fake clicks from competitors.

Tips

• Limit ads shown per user to one or two with frequency capping▶ 5:02

App Masters · Mar 10

Avoid These App Launch Mistakes (Part 4) - App Startup Series

Crashlytics-style beta tools need only a tester's email address instead of a device identifier, which makes enrolling testers easier. Recommended as the free standard analytics tool for tracking how many users reach the buy screen and which offer they tap. The developer adds it at design time.

Tips

• Run a closed beta before launching to the public▶ 1:07
• Build analytics into the app before the beta▶ 10:21

App Masters · Mar 3

How to Build a Minimum Viable Product (Part 2) - App Startup Series

Recommended in every spec because it covers chat, push notifications and analytics, with a free plan that can be upgraded. Steve's team used it to let a marketer switch a promo pop-up on by setting a value to true, with no new release.

Tips

• Include Firebase in the MVP spec for chat, push and analytics▶ 18:20A shared client used Firebase so the marketer could toggle a promo pop-up remotely.
• List the SDKs and technical stack in a separate technical spec▶ 16:46