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WePay

A payments company for platforms and marketplaces.

wepay.com1 source

Where WePay comes up1 book

BookTraction
At a glanceWePay's ice block at PayPal's conference won thousands of sign-ups
  1. 1PayPal freezes accountsPayPal faced public criticism
  2. 2WePay brings an ice blockSix-hundred-pound block at PayPal's conference
  3. 3Message needs no explainingIce signals frozen accounts
  4. 4Thousands sign upStunt won WePay sign-ups

From Traction (book about DuckDuckGo)

What was said about WePay

  • WePay used a stunt at PayPal's conference to win sign-ups. WePay put a six-hundred-pound block of ice at PayPal's developer conference while PayPal faced criticism for freezing accounts. Thousands of people signed up.

    The stunt played on the news around PayPal, so the message (frozen accounts) needed no explanation. It is cited in Traction, a book about DuckDuckGo, as an example of an unconventional traction tactic.

    BBooks

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