DonorsChoose.org
A nonprofit where people fund classroom projects posted by teachers.
Where DonorsChoose.org comes up1 book
- 1NYC teachersWord spread among local teachers
- 2Local pressSmall outlets picked up the story
- 3NewsweekAn Oprah staffer saw it there
- 4Oprah's favoritesNamed a favorite thing for 2010
- 5Gates sponsorshipDonations rose sharply
From DonorsChoose.org press story
What was said about DonorsChoose.org
DonorsChoose.org climbed from local press to Oprah by starting small. Word spread from New York City teachers to local press, then to Newsweek, where an Oprah staffer saw it. Oprah named it a favorite thing for 2010, which brought Gates Foundation sponsorship and a big rise in donations.
The book uses this as evidence for pitching small blogs and forums first, since big outlets mine them for stories. Its advice is a short, milestone-based pitch with demo links and an emotional angle that divides opinion, plus building relationships with specific reporters on Twitter before pitching.
Traction: How Any Startup Can Achieve Explosive Customer Growth
Spread from New York City teachers to local press to Newsweek, where an Oprah staffer saw it. Oprah named it a favorite thing for 2010, bringing Gates Foundation sponsorship and a big rise in donations.
DonorsChoose.org climbed from local press to Oprah by starting small. Word spread from New York City teachers to local press, then to Newsweek, where an Oprah staffer saw it. Oprah named it a favorite thing for 2010, which brought Gates Foundation sponsorship and a big rise in donations.
The book uses this as evidence for pitching small blogs and forums first, since big outlets mine them for stories. Its advice is a short, milestone-based pitch with demo links and an emotional angle that divides opinion, plus building relationships with specific reporters on Twitter before pitching.
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