Deseret News
A Utah-based news organization.
Where Deseret News comes up1 book
- Breaking news
- Done better by TV and Twitter
- Next-morning analysis
- For like-minded believers
- About 56% of news consumers
Social followers rose to over 100 million
From The book's Deseret News example
What was said about Deseret News
Deseret News dropped breaking news and focused on next-morning analysis. It left breaking news to TV and Twitter and focused on next-morning analysis for like-minded believers, about 56 percent of news consumers. Its social followers rose to over 100 million.
The book uses this as its example of dropping jobs that others now do better. The steps are to list every job customers once hired you for, stop spending on those better served elsewhere, and pick one where you can be distinctive. Use that choice to decide what not to do.
Competing Against Luck: The Story of Innovation and Customer Choice
It left breaking news to TV and Twitter and focused on next-morning analysis for like-minded believers, about 56 percent of news consumers. Social followers rose to over 100 million.
Deseret News dropped breaking news and focused on next-morning analysis. It left breaking news to TV and Twitter and focused on next-morning analysis for like-minded believers, about 56 percent of news consumers. Its social followers rose to over 100 million.
The book uses this as its example of dropping jobs that others now do better. The steps are to list every job customers once hired you for, stop spending on those better served elsewhere, and pick one where you can be distinctive. Use that choice to decide what not to do.
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