A technology news publication known for startup and funding coverage.
Lenny's Podcast · The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)Lenny's Podcast · The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)
App Masters · How to Launch a Successful App as An Indie DeveloperApp Masters · How to Launch a Successful App as An Indie DeveloperApp Masters · 5 Juicy App Marketing Strategies With No BudgetApp Masters · Publicity Techniques & How to Be Newsworthy to a ReporterApp Masters · Publicity Techniques & How to Be Newsworthy to a ReporterApp Masters · How to Hack Public Relations (PR) for Millions of DownloadsApp Masters · How to Hack Public Relations (PR) for Millions of DownloadsApp Masters · Live Q&A Call: Subscription Apps, Pricing Models & Pre-Launch StrategiesApp Masters · Can press releases help with Google Play ASO?App Masters · 5 Growth Hacking Strategies to Increase Your App DownloadsLenny's Podcast · Oct 31It wrote nine funding stories in a week while about 50 rounds happened, and it is the likeliest home for funding news with no paywall. It stopped accepting op-eds and has no dedicated health tech or martech reporters.
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App Masters · Oct 26It covered Weather Atlas at its 2017 launch and ran a second post on the calendar feature. Big-site coverage like this was a drive-by, and Weather Up did not do very well from those stories.
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App Masters · Dec 17It covered Steve Young's app through the one-outlet-at-a-time exclusive pitch strategy.
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App Masters · Jun 11Berg says coverage on a TechCrunch-level site is very effective for winning smaller blogs. Pitch the top site first, then tell smaller ones the big site just wrote about you.
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App Masters · Apr 13Its reporters get hundreds of pitches a day, so Jake reached them through second and third degree LinkedIn connections. Once TechCrunch runs a story, other outlets follow.
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App Masters · Sep 20Offering an exclusive in the pitch subject line helped Young get coverage on TechCrunch.
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App Masters · Jun 12Its story on Steve the jumping dinosaur grew from a podcast interview and a shared interest in podcasting. A past client was also covered after reporters found the app on Product Hunt.
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App Masters · May 20A TechCrunch writer said exclusives still work, and it is a top target for an announcement exclusive. Pitching 'exclusive to TC' to its tips address is one approach.
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