Chargify
A subscription billing software company.
Where Chargify comes up1 book
- Standard sponsorship package
- $10,000 to $15,000
- Chargify passed on it
- Stuntman in green bull costume
- $3,000
- Hundreds of customers
Left SXSW with hundreds of customers
From Traction by Gabriel Weinberg and Justin Mares
What was said about Chargify
Chargify skipped a SXSW sponsorship for a cheap stunt and won hundreds of customers. Chargify passed on a $10,000 to $15,000 SXSW sponsorship and paid $3,000 for a stuntman in a green bull costume. It left the event with hundreds of customers.
The story appears in Traction by Gabriel Weinberg and Justin Mares as an example of getting attention at an event without buying the standard sponsorship package.
Traction: How Any Startup Can Achieve Explosive Customer Growth
Skipped a $10,000 to $15,000 SXSW sponsorship and paid $3,000 for a stuntman in a green bull costume, leaving with hundreds of customers.
Chargify skipped a SXSW sponsorship for a cheap stunt and won hundreds of customers. Chargify passed on a $10,000 to $15,000 SXSW sponsorship and paid $3,000 for a stuntman in a green bull costume. It left the event with hundreds of customers.
The story appears in Traction by Gabriel Weinberg and Justin Mares as an example of getting attention at an event without buying the standard sponsorship package.
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