British Leyland

1The memo proposing a British Leyland franchise purchase

• A 20-page memo backed buying the franchise with three clear reasons. The memo urged buying British Leyland's franchise because it would grow faster than the industry, have a positive financial impact and be easy to absorb.

  Each of the three reasons had its own supporting answer. This let readers pinpoint exactly where they disagreed with the recommendation instead of arguing with the memo as a whole.

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