Anduril
A defense technology company co-founded by Palmer Luckey.
Where Anduril comes up1 episode or test
- 1VideoPart of a months-long campaign
- 2WebsitePart of the same campaign
- 3Recruiting funnelTurns attention into applicants
- 4HiresThe goal, not attention itself
From Lulu Cheng Meservey on Anduril's campaign
What was said about Anduril
Anduril built a funnel behind its 'don't work at Anduril' recruiting campaign. The campaign took months and included a video, a website and a recruiting funnel, so attention turned into hires. The goal was hires, not attention for its own sake.
Lulu Cheng Meservey uses it to argue that every piece of writing should be tied to a business goal such as hires, sales, funding or regulator buy-in. She calls attention alone "a sugar high and a slot machine" and says "the attention is a means to an end". She names recruiting as the priority for most companies.
Anduril's leaders communicate in different styles: Luckey posts, Schimpf ships. Palmer Luckey posts a lot, while Brian Schimpf just ships. The company also says the West has superior values.
Learn Marketing in 80 Minutes — Lulu Cheng Meservey
Its 'don't work at Anduril' recruiting campaign took months and included a video, a website and a funnel, so attention turned into hires. Luckey posts a lot while Brian Schimpf just ships, and the company says the West has superior values.
Anduril built a funnel behind its 'don't work at Anduril' recruiting campaign. The campaign took months and included a video, a website and a recruiting funnel, so attention turned into hires. The goal was hires, not attention for its own sake.
Lulu Cheng Meservey uses it to argue that every piece of writing should be tied to a business goal such as hires, sales, funding or regulator buy-in. She calls attention alone "a sugar high and a slot machine" and says "the attention is a means to an end". She names recruiting as the priority for most companies.
Anduril's leaders communicate in different styles: Luckey posts, Schimpf ships. Palmer Luckey posts a lot, while Brian Schimpf just ships. The company also says the West has superior values.
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