Upworthy
A viral content publisher that thrived on social feeds.
Where Upworthy comes up1 episode or test
- 1Study Upworthy and BuzzFeedWatched headline and image copy drive clicks
- 2Apply sales copywritingUsed on headlines and post images
- 3Pick the title firstA strong title can carry a post
- 4Find research to fitContent justifies the title
- 5Reach 2.5M monthly readersUp from about 100,000 in 2012
From Mark Manson, on studying Upworthy and BuzzFeed
What was said about Upworthy
Mark Manson studied Upworthy to learn how headlines and images drive clicks. Manson watched Upworthy and BuzzFeed to see how headline and image copywriting drove clicks in the Facebook news feed. He applied direct-sales copywriting to his blog headlines and the image under each post.
Once he knew a strong title could carry a post, he picked the title first and then found the research and content to justify it. His blog grew from about 100,000 monthly readers in 2012 to about 2.5 million by early 2015. In his words: "if I find the title then I can go find research and and figure out what content's going to like justify that that that title".
How to Become a Bestselling Author (Mark Manson Interview)
Manson watched Upworthy alongside BuzzFeed to see how headline and image copywriting drove clicks on the Facebook news feed.
Mark Manson studied Upworthy to learn how headlines and images drive clicks. Manson watched Upworthy and BuzzFeed to see how headline and image copywriting drove clicks in the Facebook news feed. He applied direct-sales copywriting to his blog headlines and the image under each post.
Once he knew a strong title could carry a post, he picked the title first and then found the research and content to justify it. His blog grew from about 100,000 monthly readers in 2012 to about 2.5 million by early 2015. In his words: "if I find the title then I can go find research and and figure out what content's going to like justify that that that title".
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