Sargento
A cheese maker known for ultrathin sliced cheese.
Where Sargento comes up1 book
From Book on innovation and customer choice
What was said about Sargento
Sargento's ultrathin slices solved one job: cheese on a daily sandwich without guilt. The ultrathin slices addressed a single customer struggle. They cleared $50 million in year one and over $150 million in year two.
The case appears in a book on innovation and customer choice, as an example of building a product around the job a customer is trying to get done.
Competing Against Luck: The Story of Innovation and Customer Choice
Its ultrathin slices solved one struggle: cheese on a daily sandwich without the guilt. It cleared $50 million in year one and over $150 million in year two.
Sargento's ultrathin slices solved one job: cheese on a daily sandwich without guilt. The ultrathin slices addressed a single customer struggle. They cleared $50 million in year one and over $150 million in year two.
The case appears in a book on innovation and customer choice, as an example of building a product around the job a customer is trying to get done.
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