All apps and companies

Company · News & Media

Random House

A commercial book publishing house.

penguinrandomhouse.com6 sources1 tips

Where Random House comes up6 episodes and tests

How I WriteThe Writing Habits Behind 50 Million Books Sold (Jodi Picoult Interview)How I WriteProject Hail Mary Author Reveals His Writing Process (Andy Weir Interview)How I WriteThe Best Ways to Publish a Book (Macmillan CEO Interview)How I WriteMeet the Stanford Surgeon Turned Podcaster — Peter AttiaHow I WriteHow Blogging Made This Investor a Deca-Millionaire — Chris DixonHow I WriteThe Writing Secrets of a World Class YouTuber – Ali Abdaal
At a glanceRandom House made an offer within four days of proven sales
  1. 1Self-published book sellsThe Martian: hundreds of copies a day
  2. 2Random House offersOffer made within four days
  3. 3Author weighs publishersWants marketing and publicity machine
  4. 4Weir picks traditionalOver a century of selling books

From Andy Weir's The Martian, page notes

What was said about Random House

1Built by acquisition

  • Random House became the largest publisher by repeatedly buying other houses. Macmillan CEO Jon Yaged points to a chart showing roughly 45 companies folded into one. Its size comes from continued acquisition.

    Its market share has been steady for about a decade, so the acquisitions built its scale but have not kept growing its share.

2How it signs authors

  • Random House moved fast once a self-published book proved it sold. When Andy Weir's The Martian was selling hundreds of copies a day, Random House made an offer within four days.

    Weir chose a traditional publisher because it is a marketing and publicity machine with over a century of experience selling books.

  • Authors move to bigger imprints for reach, not to change their books. Jodi Picoult left Faber and Faber and Viking for Putnam to reach more readers, writing the same kind of book either way.

  • Penguin signed Peter Attia after a single targeted pitch to one editor. After his first publisher soured, Michael Ovitz stepped in and one Penguin editor was pitched first; she said yes after two weeks of cleanup on the proposal.

    Attia then spent 21 months finishing Outlive, and the publisher fought his late edits to the audiobook.

  • Penguin signed Ali Abdaal on a core idea and a chosen voice. The team signed Ali Abdaal on notes about a productivity equation and rejected a professorial Daniel Kahneman style in favor of a citizen expert voice.

3How its editors shape a book

  • Editors cut niche anecdotes and kept the author's personality in the voice. Penguin's editors found Ali Abdaal's medical school and YouTube stories too unrelatable for a mainstream audience and pushed the draft from 110,000 words toward 65,000 to 70,000.

    What stayed was dry humor and first-person lines like "here's what works for me." As Abdaal put it, "personality can come across in the voice of the writing."

  • House design choices set how a nonfiction book feels to read. For Chris Dixon's Read Write Own, its house style dropped much punctuation so the book reads like a novel, set in Caslon, a 1722 typeface.

    The typeface was chosen to give an old-school philosophy-book feel.

More in News & Media

News & Media

Substack

A platform where writers publish newsletters and charge readers for subscriptions.

22 sources · 36 tips
ANews & Media

AppAdvice

An app discovery and news site that features app deals and promotions.

16 sources · 26 tips
News & Media

The New York Times

A major newspaper that rebuilt a digital bundle with games, cooking and Wirecutter.

10 sources · 29 tips
News & Media

Marginal Revolution

Tyler Cowen's economics blog, written daily for over two decades.

3 sources · 18 tips
News & Media

TechCrunch

A technology news publication known for startup and funding coverage.

8 sources · 14 tips
News & Media

The New Yorker

A weekly magazine of essays, reporting, fiction and humor.

7 sources · 15 tips
News & Media

Zinio

A digital newsstand app offering over 6,000 magazines on web, iOS and Android.

4 sources · 13 tips
News & Media

Mark Manson

A self-help author and blogger known for The Subtle Art of Not Giving a F*ck.

2 sources · 19 tips