Mercer
A consulting firm that advises on workforce benefits and retirement.
Where Mercer comes up1 book
- 1Face buyout choiceFear of a wrong move stalls buyers
- 2Model optionsMercer's module lets them test each option
- 3Anxiety easesTrying it first lowers switching worry
- 4Commit to oneMotivated buyers go ahead
From Competing Against Luck
What was said about Mercer
Mercer let people model buyout options before committing, reducing switching anxiety. Mercer built a module that lets people model buyout options before they commit to one. Trying the choice out first lowers the anxiety that comes with switching.
Competing Against Luck uses it as an example of offering a practice run. The lesson is that fear of a wrong move can stop even motivated buyers, so a way to test the choice in advance helps them go ahead.
Competing Against Luck: The Story of Innovation and Customer Choice
It built a module that lets people model buyout options before committing, reducing switching anxiety.
Mercer let people model buyout options before committing, reducing switching anxiety. Mercer built a module that lets people model buyout options before they commit to one. Trying the choice out first lowers the anxiety that comes with switching.
Competing Against Luck uses it as an example of offering a practice run. The lesson is that fear of a wrong move can stop even motivated buyers, so a way to test the choice in advance helps them go ahead.
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