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Kodak

A film and photography company hurt by digital imaging.

kodak.com1 source

Where Kodak comes up1 book

Book7 Powers
At a glanceKodak's film advantage did not carry over to digital
Film
  • Kodak's Power came from film
Digital imaging
  • Semiconductor storage
  • Kodak had no skills
  • Prices heading toward commodity

Kodak fails the first Counter-Positioning test

From Hamilton Helmer, 7 Powers

What was said about Kodak

  • Kodak's film advantage did not carry over to digital imaging. Hamilton Helmer says Kodak fails the first Counter-Positioning test. Its Power came from film, and digital meant semiconductor storage, where it had no skills and prices were heading toward commodity.

    Helmer's 7 Powers uses Kodak as a Counter-Positioning case. The book is mainly about Netflix.

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