App Masters · Oct 10How to Slide Into an Influencer's Direct Message (DM)
Featured by Apple after a redesign that made it simpler, plus heavy testing to remove early crashes. After the feature, impressions hit about a million, a half-price summer sale and a cheap Instagram post drove signups, and a China feature led to Simplified Mandarin localization.
Tips
- Make social marketing materials the day you get featured▶ 6:09He put about $20 behind the post a day or so after learning of the feature.
- Run a discount sale as soon as the feature goes live▶ 6:35Leo called it the perfect approach, with a lot of people signing up after the summer sale.
- Watch where the feature appears and localize for that market▶ 7:26Reelshot was fully localized into Simplified Mandarin after the China feature.
- Ask your network for quick advice the moment you are featured▶ 5:36Impressions had reached about a million when he reached out, and the advice shaped his whole post-feature plan.
- Write polite, friendly notes during TestFlight and App Review▶ 3:30
- Test every possible fault before submitting to the App Store▶ 2:15Early test builds crashed constantly, but the shipped app was stable enough to be featured.
- Aim for beautiful, simple, unique and fun to earn a feature▶ 0:29Reelshot was featured by Apple after this refinement.
- Do not rush launch, use delays to simplify the product▶ 1:49He believes the feature would not have happened had the first version launched.
- Vet outsourced developers and keep control of your source code▶ 0:44The app was about 85% finished when the developer went off the radar and held the code to ransom.
