Garbage Day

A distinct voice can build a fandom in a crowded topic. Garbage Day covers internet culture, a topic 14 people in the Substack building also cover. Ryan Broderick's distinct style still builds a fandom around the newsletter.

Lulu Cheng Meservey, Substack's former VP of communications, gives the broader advice: choose a niche and write for people who want it. A small list that cares will forward your emails, while a large list that never opens them is worse than none.

How I Write▶ 42:45