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Fox News

A US cable news network.

foxnews.com App Store1 source

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How I WriteNYU Professor: Writing Masterclass in 84 Minutes – Scott Galloway

At a glanceFox out-draws CNN but earns less because viewers are older

1Bigger audience than CNNFox out-draws CNN
2Viewers skew oldOlder buyers get smart with money
3Advertisers pay lessReaching older viewers is worth less
4Earns less than CNNDespite the larger audience

From Scott Galloway on older buyers

What was said about Fox News

Fox News out-draws CNN but earns less because its audience is older. Fox has bigger audiences than CNN yet brings in less money. Its viewers skew old, and advertisers pay less to reach them.
Scott Galloway uses Fox as an example of why brands avoid older buyers: they get smart with money, so reaching them is worth less to advertisers.
How I Write

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