BBC
A British public broadcaster with TV, online and mobile services.
Where BBC comes up1 book
- 1Pitch BBC Out of HomeAlex Pressland's idea for tailored content
- 2Work through resistanceEditorial and legal pushback inside the BBC
- 3Test on city billboards2003 experiments with tailored video content
- 4Measure reach and engagementReal data to answer internal objections
- 5Grow into BBC mobileNow used by 50 million weekly
From Marty Cagan, Inspired
What was said about BBC
1How BBC Out of Home became BBC mobile
BBC tested tailored content on city-center video billboards before building mobile. In 2003 Alex Pressland ran experiments putting tailored content on city-center video billboards. She measured reach and engagement to see how people responded.
She also had to work through editorial and legal resistance inside the BBC to get the experiments running.
A small out-of-home pitch grew into BBC mobile, used by 50 million weekly. Her 'BBC Out of Home' pitch became the base for BBC mobile. BBC mobile is now used by more than 50 million people weekly.
Marty Cagan uses this in Inspired as an example of a product idea proven with real experiments, with data to answer internal objections.
Inspired: How to Create Tech Products Customers Love
In 2003 Alex Pressland ran tailored-content experiments on city-center video billboards, measured reach and engagement, and worked through editorial and legal resistance. Her 'BBC Out of Home' pitch became the base for BBC mobile, now used by more than 50 million people weekly.
BBC tested tailored content on city-center video billboards before building mobile. In 2003 Alex Pressland ran experiments putting tailored content on city-center video billboards. She measured reach and engagement to see how people responded.
She also had to work through editorial and legal resistance inside the BBC to get the experiments running.
A small out-of-home pitch grew into BBC mobile, used by 50 million weekly. Her 'BBC Out of Home' pitch became the base for BBC mobile. BBC mobile is now used by more than 50 million people weekly.
Marty Cagan uses this in Inspired as an example of a product idea proven with real experiments, with data to answer internal objections.
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