Tanuj Chatterjee
CEO, Super Unlimited VPN
Where to hear and read about Tanuj Chatterjee1 episode or test
Tanuj Chatterjee is CEO of Super Unlimited VPN, the app he took from an acquired product to number one on the App Store with over a billion downloads. The lesson most worth taking from him is to treat the free top of the funnel as a product decision and protect it with service quality and restraint in monetization.
Our top of the funnel is our superpower. Don't mess with it.
How the World’s #1 VPN App Reached 1 Billion Downloads – Tanuj Chatterjee, Super Unlimited
Tanuj Chatterjee: the story and the lessons
1Tanuj Chatterjee's path to the number one VPN app
Chatterjee came to consumer products from engineering, with Rakuten as his training ground. He was CTO at Rakuten, which grew its US business from $30 million to $1 billion in revenue.
That taught him consumer lessons. He works bottom up from engineering and product rather than marketing down, sometimes to a fault.
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How the World’s #1 VPN App Reached 1 Billion Downloads – Tanuj Chatterjee, Super Unlimited
Super Unlimited reached the number one VPN spot on the App Store and over a billion downloads by treating the top of the funnel as a product decision: a frictionless, genuinely good free tier, obsessive service quality, and restraint in monetization. It now gets over a million downloads a day, mostly organic, and is profitable.
Chatterjee came to consumer products from engineering, with Rakuten as his training ground. He was CTO at Rakuten, which grew its US business from $30 million to $1 billion in revenue.
That taught him consumer lessons. He works bottom up from engineering and product rather than marketing down, sometimes to a fault.