Rob Snyder
Author of The Power of Pull and the newsletter The Physics of Startups; has advised 50+ startups from zero to $1M ARR
Where to hear and read about Rob Snyder1 episode or test
Rob Snyder is the author of The Power of Pull and the newsletter The Physics of Startups, and he has advised 50+ startups from zero to over $1M in ARR. The most useful thing to learn from him is to find a specific stuck person who tries to buy before you build, instead of trying to convince anyone.
You're not selling to SpaceX, you're selling to the head of legal at SpaceX who has a project on her to-do list that they can't do themselves.
An 86-minute guide to finding PMF | Rob Snyder (Author, The Power of Pull)
Rob Snyder: the story and the lessons
1How Rob Snyder learned pull by failing at zero to one
Snyder spent two years pushing a product the market did not want. His first startup had a hair-on-fire pain point, a differentiated solution and design partners using it daily, yet it hit a wall for two years until a random pivot took off.
He thought he was bad at convincing the market. He says he was "punched in the face" as a founder and figured the rest out by accident.
.
An 86-minute guide to finding PMF | Rob Snyder (Author, The Power of Pull)
Rob Snyder lays out the PULL framework (Project, Unavoidable, List of options, Limitations) as a step-by-step method for finding product-market fit, from picking an idea to cold outreach, sales calls, closing and retention. He has used it with 50+ startups going from zero to over $1M in ARR, after spending two years pushing a product the market did not want in his own startup.
Snyder spent two years pushing a product the market did not want. His first startup had a hair-on-fire pain point, a differentiated solution and design partners using it daily, yet it hit a wall for two years until a random pivot took off.
He thought he was bad at convincing the market. He says he was "punched in the face" as a founder and figured the rest out by accident.