Waterstones
A beloved UK bookstore chain.
Where Waterstones comes up2 episodes and tests
How I WriteThe Best Ways to Publish a Book (Macmillan CEO Interview)
How I WriteWatch This Before Publishing Your Book (Hachette CEO Interview)- Publishers paid for promo space
- Space was sold, not curated
- Publishers no longer pay
- Booksellers choose featured books
- Old wooden tables, like a house
Shops people want to stay in
From Hachette CEO interview on Waterstones
What was said about Waterstones
Waterstones booksellers, not publishers, decide which books get promoted. Under James Daunt, publishers no longer pay for promotional space in stores. Booksellers choose which books to feature.
The Hachette CEO's interview credits Daunt with making the shops places people want to stay, with old wooden tables that feel like a lovely house.
James Daunt runs Waterstones and Barnes & Noble with different positioning. The Macmillan interview notes that Daunt runs both chains. The interviewer calls Waterstones Disneyland for books, while Barnes & Noble is mass market.
The Best Ways to Publish a Book (Macmillan CEO Interview)
Run by James Daunt, who also runs Barnes & Noble. The interviewer calls it Disneyland for books, while Barnes & Noble is mass market.
James Daunt runs Waterstones and Barnes & Noble with different positioning. The Macmillan interview notes that Daunt runs both chains. The interviewer calls Waterstones Disneyland for books, while Barnes & Noble is mass market.
Watch This Before Publishing Your Book (Hachette CEO Interview)
Daunt made it a place people want to stay, with old wooden tables that feel like a lovely house. Booksellers now choose which books get promoted, rather than publishers paying for space.
Waterstones booksellers, not publishers, decide which books get promoted. Under James Daunt, publishers no longer pay for promotional space in stores. Booksellers choose which books to feature.
The Hachette CEO's interview credits Daunt with making the shops places people want to stay, with old wooden tables that feel like a lovely house.
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