Tor
Macmillan's science fiction and fantasy imprint.
Where Tor comes up1 episode or test
- 1Name the communityIdentify the readers the book is for
- 2Find connectors and evangelistsThe people inside it who spread the word
- 3Equip themGive them tools to spread the word
From Jon Yaged, Macmillan CEO
What was said about Tor
Tor starts book marketing by naming the community the book is for. Macmillan CEO Jon Yaged says imprints like Tor now market this way. The first step is to identify the readers' community, then find the connectors and evangelists inside it and equip them to spread the word.
Yaged says the tactics change with every book, but the starting question stays the same. Quote: "you have to identify the community you're trying to reach." The source gives no Tor titles or results.
The Best Ways to Publish a Book (Macmillan CEO Interview)
It markets by finding a book's community and its evangelists. It built the Bramble imprint a couple of years ago to ride the romance wave.
Tor starts book marketing by naming the community the book is for. Macmillan CEO Jon Yaged says imprints like Tor now market this way. The first step is to identify the readers' community, then find the connectors and evangelists inside it and equip them to spread the word.
Yaged says the tactics change with every book, but the starting question stays the same. Quote: "you have to identify the community you're trying to reach." The source gives no Tor titles or results.
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