Swoon Reads
A young adult imprint launched by Macmillan's children's division to find books readers wanted.
Where Swoon Reads comes up1 episode or test
- 1Spot the gapReaders wanted books Macmillan wasn't publishing
- 2Launch an imprintSwoon Reads, young adult, children's division
- 3Find reader picksAimed to publish books readers wanted
- 4Mixed outcomeSome great successes, not exactly as planned
From Jon Yaged, Macmillan children's division
What was said about Swoon Reads
Macmillan launched Swoon Reads after seeing readers want books it did not publish. Jon Yaged, then running Macmillan's children's division, saw readers wanting things the house wasn't publishing and launched the young adult imprint Swoon Reads to find books readers wanted. It ran a few years with some great successes, though it did not work out exactly as planned.
Yaged says New York publishing is a bubble that misses trends developing elsewhere, which is one reason self-publishing grew so big. He still says monitoring self-publishing is a good way to see what comes next. Quote: "We don't know what we don't know or we're missing trends."
The Best Ways to Publish a Book (Macmillan CEO Interview)
It grew from Yaged seeing readers want things Macmillan wasn't publishing. It ran a few years with some great successes, though it didn't work out exactly as hoped.
Macmillan launched Swoon Reads after seeing readers want books it did not publish. Jon Yaged, then running Macmillan's children's division, saw readers wanting things the house wasn't publishing and launched the young adult imprint Swoon Reads to find books readers wanted. It ran a few years with some great successes, though it did not work out exactly as planned.
Yaged says New York publishing is a bubble that misses trends developing elsewhere, which is one reason self-publishing grew so big. He still says monitoring self-publishing is a good way to see what comes next. Quote: "We don't know what we don't know or we're missing trends."
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