All apps and companies

Company · Food & Drink

Subway

A fast food chain known for made-to-order sandwiches.

subway.comApp Store1 source1 tips

Where Subway comes up1 episode or test

How I WriteHow to Make Your Writing Funny (Tom Segura Interview)
At a glanceTom Segura's Subway story works only with a reason up front
Told bare
  • "One time I almost was Subway's spokesman"
  • No reason given to care
Framed with a reasonWon
  • "Never thought I'd play arenas"
  • Subway campaign was the career highlight
  • Audience invested before story starts

Bare gets a shrug; the framed story lands

From Tom Segura on telling stories

What was said about Subway

  • Segura's almost-Subway-spokesman story only lands when framed with a reason. Tom Segura opens by saying he never thought he'd play arenas, because he thought booking the Subway campaign was the highlight of his career. That framing gets the audience invested before the story starts.

    Told bare, as 'one time I almost was the spokesman for Subway', the story gets a shrug. Segura's rule: "Figure out your way in. Figure out a reason for saying it."

More in Food & Drink

Food & Drink

DoorDash

A delivery app for restaurants, groceries, convenience, alcohol and retail, with the DashPass membership.

6 sources · 43 tips
Food & Drink

Yelp

A local business review and discovery app for restaurants, services and shopping.

2 sources · 14 tips
Food & Drink

Coca-Cola

A global beverage company that sells cola syrup to franchised bottlers and builds its brand through advertising.

B3 sources · 17 tips
Food & Drink

Starbucks

A global coffeehouse chain selling espresso drinks, beans and food, with a large mobile ordering app.

3 sources · 16 tips
Food & Drink

GrubHub

A food delivery marketplace that connected diners with restaurants and took payments.

4 sources · 9 tips
Food & Drink

McDonald's

A global fast food chain built on franchised restaurants and company-owned real estate.

4 sources · 13 tips
Food & Drink

Raising Cane's

A chicken finger restaurant chain built on one craveable menu and company-owned locations.

2 sources · 17 tips
Food & Drink

Whole Foods Market

A natural and organic grocery chain founded in Austin, Texas, later bought by Amazon.

2 sources · 18 tips