St. Martin's Press
A Macmillan imprint known for community-first book marketing.
Where St. Martin's Press comes up1 episode or test
- 1Name the communityIdentify who the book is for
- 2Find connectors and evangelistsLook for them inside that community
- 3Equip themHelp them spread the word
From Jon Yaged, St. Martin's Press
What was said about St. Martin's Press
1St. Martin's Press and community-first book marketing
St. Martin's Press starts each book campaign by naming its readers' community. Jon Yaged says every campaign begins by identifying the community the book is for. Then the team finds the connectors and evangelists inside it and equips them to spread the word.
The tactics change with every book, but the starting question stays the same. Yaged: "you have to identify the community you're trying to reach." He says imprints such as St. Martin's Press and Tor now think this way about marketing.
The Best Ways to Publish a Book (Macmillan CEO Interview)
It works by finding the reader community and its connectors, a method the whole company is now adopting.
St. Martin's Press starts each book campaign by naming its readers' community. Jon Yaged says every campaign begins by identifying the community the book is for. Then the team finds the connectors and evangelists inside it and equips them to spread the word.
The tactics change with every book, but the starting question stays the same. Yaged: "you have to identify the community you're trying to reach." He says imprints such as St. Martin's Press and Tor now think this way about marketing.
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