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Soylent

A meal replacement drink company that sells nutritionally complete drinks as an efficient alternative to food.

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At a glanceForsyth says efficient writing feeds you but misses the point

Efficient writing

Enchanting writing

Turn beauty down for reports, up for everything else.

From Mark Forsyth on Soylent

Writer Mark Forsyth uses Soylent as the image of efficient but joyless writing. Forsyth compares plain, efficient writing to a diet drink like Soylent, which feeds you but misses what makes food human. He holds it up as food without the point of food, and argues writing should enchant instead.
He says "writing for efficiency is like dressing for efficiency", like wearing high-visibility waterproofs. His advice is to turn the beauty down for a quarterly report but go bigger for a novel, a script, a poem or a text to someone you love.
How I Write▶ 30:56
The Hustle ran a 30-days-on-Soylent story and posted it to Soylent's subreddit. The Hustle published a post about a man living on Soylent for 30 days, which Sam Parr called 'Slim Fast for nerds'. It posted the piece to the Soylent subreddit.
The Reddit post was one of The Hustle's monthly stunts.
How I Write