Martini
An Italian vermouth and sparkling wine brand known for its long-running advertising.
Where Martini comes up1 episode or test
- 1Any timeFirst item sets the pattern
- 2Any placeSecond item repeats the pattern
- 3AnywhereThird item ends it, same as 'place'
From Mark Forsyth on tricolons
What was said about Martini
Martini's 'any time, any place, anywhere' slogan works as a tricolon. Mark Forsyth points to the line as a group of three in which 'place' and 'where' are basically the same word. It says little, yet it sticks.
Forsyth says three is the shortest group that can have a conclusion, so a tricolon lines things up for an ending. He adds that advertising picks up these formulas by instinct, and sums it up with "we love groups of three".
Writing Formulas Everybody Should Know (Mark Forsyth Interview)
Its slogan 'any time, any place, anywhere' is a tricolon where place and where are basically the same word, so it says little yet sticks. Advertising picks up these formulas by instinct.
Martini's 'any time, any place, anywhere' slogan works as a tricolon. Mark Forsyth points to the line as a group of three in which 'place' and 'where' are basically the same word. It says little, yet it sticks.
Forsyth says three is the shortest group that can have a conclusion, so a tricolon lines things up for an ending. He adds that advertising picks up these formulas by instinct, and sums it up with "we love groups of three".
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