Jackson Foods
A food company used as a case of a reader whose earlier fix failed.
Where Jackson Foods comes up1 book
- 1Changes terms of tradeAim: raise order sizes
- 2Fix makes little differenceReader has already tried this
- 3Failed fix becomes ComplicationSits in the memo's introduction
- 4Question followsStandard for the failed-fix position
From Memo introduction case, Jackson Foods
What was said about Jackson Foods
1Jackson Foods and the failed terms-of-trade fix
Jackson Foods' failed fix became the Complication in the memo introduction. Jackson Foods changed its terms of trade to raise order sizes, and it made little difference. Because the reader had already tried that solution, the failed fix became the Complication in the memo's introduction.
The case is used to show one of seven positions a reader can be in: no solution, a solution they doubt, one they cannot implement, one that failed, several options, and so on. Each position maps to a standard Situation, Complication and Question. Getting the position wrong muddles both the introduction and the reasoning.
The Minto Pyramid Principle: Logic in Writing, Thinking and Problem Solving
It changed its terms of trade to raise order sizes, which made little difference. That failed fix became the Complication in the memo's introduction.
Jackson Foods' failed fix became the Complication in the memo introduction. Jackson Foods changed its terms of trade to raise order sizes, and it made little difference. Because the reader had already tried that solution, the failed fix became the Complication in the memo's introduction.
The case is used to show one of seven positions a reader can be in: no solution, a solution they doubt, one they cannot implement, one that failed, several options, and so on. Each position maps to a standard Situation, Complication and Question. Getting the position wrong muddles both the introduction and the reasoning.
More in Food & Drink
Food & DrinkDoorDash
A delivery app for restaurants, groceries, convenience, alcohol and retail, with the DashPass membership.
6 sources · 43 tips
Food & DrinkYelp
A local business review and discovery app for restaurants, services and shopping.
2 sources · 14 tips
Food & DrinkCoca-Cola
A global beverage company that sells cola syrup to franchised bottlers and builds its brand through advertising.
B3 sources · 17 tips
Food & DrinkStarbucks
A global coffeehouse chain selling espresso drinks, beans and food, with a large mobile ordering app.
3 sources · 16 tips
Food & DrinkGrubHub
A food delivery marketplace that connected diners with restaurants and took payments.
4 sources · 9 tips
Food & DrinkMcDonald's
A global fast food chain built on franchised restaurants and company-owned real estate.
4 sources · 13 tips
Food & DrinkRaising Cane's
A chicken finger restaurant chain built on one craveable menu and company-owned locations.
2 sources · 17 tips
Food & DrinkWhole Foods Market
A natural and organic grocery chain founded in Austin, Texas, later bought by Amazon.
2 sources · 18 tips