Hiut Denim
A jeans maker whose line is 'We make jeans, that's it.'
Where Hiut Denim comes up1 episode or test
- 'We make jeans, that's it'
- Dark Side of the Moon cover
- Narrow scope
- Cluttered cover
- Broad scope
Idea strength is inversely proportional to scope
From Harry Dry on Hiut Denim
What was said about Hiut Denim
Hiut Denim's 'We make jeans' shows a narrow idea is a strong one. Harry Dry cites Hiut Denim's line 'We make jeans, that's it' as proof that an idea's strength is inversely proportional to its scope. He pairs it with Kaplan's Law of Words: any words not working for you are working against you.
Harry adds his own law, that you are not taking Kaplan's seriously enough. He sets Hiut Denim and the Dark Side of the Moon album cover against Bowie's cluttered 'Reality' cover. He also mentions that Meghan Markle gets clothes from Hiut Denim.
Learn Copywriting in 76 Minutes – Harry Dry
Its narrow line shows that the strength of an idea is inversely proportional to its scope. Harry says Meghan Markle gets clothes from Hiut Denim.
Hiut Denim's 'We make jeans' shows a narrow idea is a strong one. Harry Dry cites Hiut Denim's line 'We make jeans, that's it' as proof that an idea's strength is inversely proportional to its scope. He pairs it with Kaplan's Law of Words: any words not working for you are working against you.
Harry adds his own law, that you are not taking Kaplan's seriously enough. He sets Hiut Denim and the Dark Side of the Moon album cover against Bowie's cluttered 'Reality' cover. He also mentions that Meghan Markle gets clothes from Hiut Denim.
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