Half.com
An online marketplace that stunted its way to fame in 1999.
Where Half.com comes up1 book
- 1Rename Halfway, OregonTown became Half.com for a year
- 2Spend $70,000Cost also included two hires
- 3Earn 40M impressionsOver 40 million impressions
- 4eBay buys Half.comMore than $300 million, six months later
From Traction by Gabriel Weinberg and Justin Mares
What was said about Half.com
Half.com got a whole town renamed Half.com as a publicity stunt. Half.com got Halfway, Oregon to rename itself Half.com for a year. It cost $70,000 and two hires, and drew over 40 million impressions.
eBay bought Half.com for more than $300 million six months after the stunt. The example comes from Traction by Gabriel Weinberg and Justin Mares, which cites it as an unconventional publicity tactic.
Traction: How Any Startup Can Achieve Explosive Customer Growth
Got Halfway, Oregon renamed Half.com for a year at a cost of $70,000 and two hires, drawing over 40 million impressions. eBay bought it for more than $300 million six months later.
Half.com got a whole town renamed Half.com as a publicity stunt. Half.com got Halfway, Oregon to rename itself Half.com for a year. It cost $70,000 and two hires, and drew over 40 million impressions.
eBay bought Half.com for more than $300 million six months after the stunt. The example comes from Traction by Gabriel Weinberg and Justin Mares, which cites it as an unconventional publicity tactic.
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