Gym Launch

Writing the Gym Launch book restarted Hormozi's writing habit. In 2018 Alex Hormozi wrote a book about Gym Launch, his gym marketing and licensing business. It was his first real writing in years, and he realized he had missed it and has not stopped writing since.

That habit later produced two business books with more than one million combined copies sold and about 9 million followers across social platforms. He says the following grew out of the writing, not the other way round. As a teenager he edited his school literary magazine and won a full writing scholarship to Tufts.

How I Write