Enservio
A software company serving the insurance industry.
Where Enservio comes up1 book
- 1Hit a wallOther channels couldn't reach top insurers
- 2Host a summitMultiday, at a resort in Arizona
- 3Skip the sales pitchDesigned so it didn't feel like selling
- 4Repeat every yearIt became an annual event
From Traction, Gabriel Weinberg and Justin Mares
What was said about Enservio
Enservio ran its own executive summit to reach insurers it couldn't reach otherwise. Enservio could not get to top insurance executives through other channels, so it hosted a multiday summit at a resort in Arizona. It was designed so it did not feel like a sales pitch, and it became an annual event.
The case appears in Traction, the book by Gabriel Weinberg and Justin Mares.
Traction: How Any Startup Can Achieve Explosive Customer Growth
Could not reach top insurance executives any other way, so it ran its own multiday summit at a resort in Arizona with no sales pitch feel. It became an annual event.
Enservio ran its own executive summit to reach insurers it couldn't reach otherwise. Enservio could not get to top insurance executives through other channels, so it hosted a multiday summit at a resort in Arizona. It was designed so it did not feel like a sales pitch, and it became an annual event.
The case appears in Traction, the book by Gabriel Weinberg and Justin Mares.
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