
An Italian luxury fashion brand known for cashmere.
Touch calmed the visitor; the neighbor overwhelmed
From Perell's store visit
Brunello Cucinelli's store calmed a visitor through touch, while its neighbor overwhelmed. Perell spent 30 minutes in the Brunello Cucinelli store feeling the cashmere and paper, and found it calming.
He contrasted it with the Balenciaga shop next door, which felt like an assault by comparison.
Perell spent 30 minutes in the store feeling the cashmere and paper, which he found calming. The Balenciaga shop next door felt like an assault by contrast.
Brunello Cucinelli's store calmed a visitor through touch, while its neighbor overwhelmed. Perell spent 30 minutes in the Brunello Cucinelli store feeling the cashmere and paper, and found it calming.
He contrasted it with the Balenciaga shop next door, which felt like an assault by comparison.
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