AppSumo
A deals marketplace for software and digital products.
Where AppSumo comes up1 book
- 1Build tailored bundleProductivity webapps aimed at Lifehacker's readers
- 2Pitch LifehackerOutreach came after the bundle existed
- 3Lifehacker runs promotionThe channel promoted the ready-made bundle
- 4AppSumo grows profitableLater reached 800,000+ customers
From AppSumo's Lifehacker bundle story
What was said about AppSumo
AppSumo built a bundle for Lifehacker's readers before pitching Lifehacker. It put together a bundle of productivity webapps aimed at Lifehacker's audience before reaching out. Lifehacker then ran the promotion.
AppSumo later became profitable with more than 800,000 customers. The source treats the Lifehacker bundle as an example of winning a traction channel by preparing something tailored to that channel's audience first.
Traction: How Any Startup Can Achieve Explosive Customer Growth
Built a bundle of productivity webapps aimed at Lifehacker's readers before reaching out, and Lifehacker ran it. It later became profitable with more than 800,000 customers.
AppSumo built a bundle for Lifehacker's readers before pitching Lifehacker. It put together a bundle of productivity webapps aimed at Lifehacker's audience before reaching out. Lifehacker then ran the promotion.
AppSumo later became profitable with more than 800,000 customers. The source treats the Lifehacker bundle as an example of winning a traction channel by preparing something tailored to that channel's audience first.
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