Zero

App Masters · Jul 1

7 Counterintuitive App Growth Strategies That Actually Work | Steve P. Young at MAU 2025

Blocks swiping down on its paywall, then sends a push five minutes later offering free use. Tapping the push makes the X appear and fasting can start. The speaker hasn't tested this model but thinks it may suit web-to-app campaigns with a paid trial.

Tips

• Replace a hard paywall with a softer variant if you are uneasy▶ 15:05

App Masters · May 27

Grow Your App With These Simple Referral Tricks

Sent a weekly report (126 hours fasted, 7 fasts, 100% of goal) with a prefilled Tweet this button. Users also photograph finished fasts, such as 18 hours, and share them.

Tips

• Make users look good so they share your app▶ 3:25Calm's post-meditation quote, Crossy Road's top-score GIF and Zero's fasting stats all get shared on Instagram and Twitter.
• Send a weekly progress report with a prefilled share post▶ 4:21Zero sent a weekly report (126 hours fasted, longest fast 20 hours, seven fasts, 100% of goal) and many people shared the prefilled tweet.
• Let users share a branded image of their achievement▶ 5:01The host has shared his own long fasts this way.

App Masters · Feb 25

This Calorie Tracker App Makes $800,000 a Month (Cal AI)

Sends a push five minutes after the paywall is closed saying the first snap is on the user. The free snap is all they get.

Tips

• Let users scan once for free, then show a no-trial paywall▶ 9:49He says this approach has worked for other clients, and that Zero does the push after closing the paywall.

App Masters · Jul 6

Best App Store Optimization Tool to Do Competitor Analysis

Used as the benchmark: over 300,000 reviews, 4.8 stars, number 58 in Health and Fitness, ASO index 8.0 and 90.5% search visibility. It is number one for 108 keywords and top five for 180, and uses a different Mexico Spanish title and subtitle than its US one. None of its in-app purchases are indexed.

Tips

• Use different title and subtitle keywords in the Mexico Spanish localization▶ 2:14Zero uses 'fasting tracker' and 'keto diet intermittent fasting' in one locale, versus 'fasting and health tracker' in the US.
• Check non-indexed keywords to find gaps in your metadata▶ 6:26For Zero the list had few high-traffic terms, with 'lose weight in 30 days' flagged as interesting.
• Read ASO index and search visibility as two separate numbers▶ 3:40Zero had an ASO index of 8.0 and 90.5% visibility, while Steve's own optimized app had low visibility.
• Seed the tool with keywords from competitors' titles and subtitles▶ 4:37Of about 10 keywords entered for Zero, 50% ranked number one, and its top-ranking keyword count fell from 117 to 105 over time.

App Masters · Jun 3

This Intermittent Fasting App is Making $300K a Month (Fastic App Review)

Steve Young still uses it because it is simple, and tapping "start fast" keeps him committed. He averages about 16.8 hours a day and aims for 18-hour fasts.