0:00What is up app nation. It is Steve P young founder of appmasters.com The place you go when you want action packed content in the app business. And today we're going to be analyzing an app that is making over $300,000. You heard it right. $300,000 a month on iOS alone and is a intermittent fasting app. And I picked this app for a couple of reasons that I'm going to go into, but this is a category that is. Completely dominating the health and wellness space besides obviously exercise and workout type of apps.
0:34Now, me personally, I love intermittent fasting. I've been fasting for about two and a half years now. I've seen the difference in my body weight. I've seen the difference in my mood and I just love a new challenge. So if you don't know anything about it, it is simply a period of time. The more popular one is 16 eight, which is 16 hours of fasting where you don't eat. And then eight hours of fasting or non fasting window where you do eat.
0:59So when I first started, I would stop eating at 8:00 PM and then wouldn't eat until the next day at 12:00 PM. Pretty simple. Notice. Considerable changes as you can see in my body weight. And also since I've added being vegan now in the beginning of 2019, so I've been vegan for over a year. I've seen even more weight. You'll see that picture right there. All right. Here's what I want to share for you guys. If you look at the top charts under app any, and we'll go there right now, you can see that.
1:31There's a ton of fascinating apps. So these are the top grossing charts and I filtered it with health and fitness right now. And this is the day of this recording. So if I just search for fast, right, you'll see. Here's simple fasting, zero fasting, which just turned on. This is my favorite app that I use to actually track my fasting. And I do recommend if you're intermittent fasting, I do recommend zero out of all these other apps that I've tried, because it's so simple.
2:01In one, I also found that I was fasting for, I would say a year and a half without any apps. And I found it easy, but I found that when I actually hit the button to say start fast, I actually stay committed to that fast. So definitely check out zero app. It is definitely one of my favorite apps to track my fasting, but your simple zero. Body fast, fast stick, which is the one that we're going to audit today. And if you keep scrolling just so much do fasting.
2:29There's another one at the very bottom that I checked out too, which is kind of cool called window. Uh, maybe I'll find it maybe not, but essentially there's a lot of them and just look at these numbers. Okay. So here's a simple, think this is they're making about 200 grand a month. Here's body fast. That's making about 500 grand. Now this is April, 2020 central towers stats. You know, they're pretty accurate. They're not a hundred percent accurate, but they're pretty accurate.
2:56And then fast stick, which is a app that we're going to do analyze this, make it 300,000 and then do fast. Dean 200,000. So if you think about an app idea, I would say intermittent fasting would be a great app idea for you guys to really dig into right now. Let's take a look at the app. Here's the app store. So I'm just looking on the web fasting, fasting app, intermittent fasting checker. So very keyword heavy here.
3:23I love the screenshots. Number one, intermittent fasting. Well. They say the most popular fasting app now who's to judge 1 million happy customers. So a lot of social proof, like I've mentioned before, social proof really, really well worth it. Lose weight with intermittent fasting. Look, it's now I like this because it's the benefit oriented screenshots. So. It's lose weight. It's not just like track your facets, lose weight with intermittent fasting.
3:52They have the different fasting windows 16, eight, 17, seven 24. These are things that I use. And so anybody that has done intermittent fasting, you can get a sense of it. Body status, keep track of your body. I love it. Nutrition tracking and learning here. Again, social proof success stories, right? If you can get that, do it water. Tracker fasting plans and reminder nutrition plans. So they've, they're really putting a lot of different features that they have that differentiate this app versus the other fasting, naps that we've just seen.
4:23And again, ending it with social proof and said success, guaranteed. Look, I'm a big leaver in intermittent fasting. So I do believe that it does work. Now. Let's take a look at the app I'm to hit open. So this is something that I recommend you do not do. This is a fasting app. Meaning notifications are very, very important for me. And I want to know personally when my fastest over so I can start eating. Right. And so asking for that notification right on popup, I don't actually recommend it at all.
4:59So I'm going to hit allow for now. All right. Reach your goals with intermittent fasting, the scientifically proven method to lose weight. This is a great way. First screen. I love the little animations. I love that. They say again, as a reminder, here's what our app is all about. So that is. Think of people who've downloaded your app and may have forgotten what your app is all about. Here's a great way that first screen to remind them what it's all about with the right benefit oriented language with intermittent fasting, the scientific proven method to lose weight.
5:35All right, let's get started so glad you could make it. It's going to ask for some information why this is always a great thing to do within your app. Why are people downloading your app? What are the reasons, and then you can leverage this. So I'm sure that most people are saying losing weight, because if you remember on the screenshots, they say lose weight, right? So better health live longer may continue. How can we help here?
6:01I'm kind of like, you know, for me, I guess, motivation guidance, I don't know. I don't really have a right answer to this. So I'm just going to put this for now. I'm a male. Put my birthday, 10 80, about five seven, a lot of personal information that you guys are knowing about me. I'm a buck 38, my ideal weight. You know what? I would love to drop the one 35. Not that because I want to really, but just because it's kind of cool to say.
6:41All right. So how fast you want to reach it? I want to take it easy. So it's a two weeks. Okay, cool. Alright. So what do I, usually, I like to end my fast early these days so that I can try to get 18 hour fast because I have to end super early. So I like to end around six o'clock actually. All right. Let's see what happens. Okay, cool. So your personal fasting program. Okay. Personalized fasting times. That's it. Nutrition.
7:11Cademy cool now, you know, what's going to happen next, right? Boom. Okay. And here's why I really wanted to analyze this app because I love this pricing page as all the elements that I'm about to cover in our app masters virtual summit. So go make sure you sign up at masters.com/summit. And I'm going to talk about the five key components of a high converting pricing page. And this pricing page has a lot of these elements.
7:35Okay. Number one, if you look at the top, reach your goal, 34 point, you know, it put my weight that I inputted four times more successful. With fastic Plus I like the number, whether I believe it or not, I'm going to scroll through it. Let's find out more, but I like that they're putting a number in place so that we can start thinking. Okay. That's interesting. Again, benefits, facet Academy, new daily lessons, lessons, personalized fasting times.
8:00I like that. Anything personalized to me? Great new habits twice the success, again, really, really cool. I like this comparison as well. One because it's easy to read too, because we know that the basic only comes with a timer and the plus comes with so much more. And that's what you want to show value for. You want the plus to show, to see you want users to see that easily, that the plus has so much more to offer than the basic and use another element.
8:26I love success stories. Look at all these. James. So they have Mia, they have James, they're hitting all the key demographics that you want to reach. They have a male. I would probably speak to me. They have a couple of different females in here. Cool. And the last part, what I really love too is, and I'm seeing a lot more apps do this. So I do think that it's worth copying or, you know, doing on your abs, but here's why they explain.
8:55Why should I be four times more successful than what the normal diet? So here's the data that proves it out. Cool. I love this. Is this a onetime payment or is there automatic review? How do I cancel? Right. So they answer a lot of the questions that we might have when we're about to sign up for something. These are things that you would normally see online before you buy something. Right? A little FAQ, little things about like, can I get my money back?
9:19And here's what they say. Can I have my money back? If I changed my mind? Yeah, you can payments via iTunes can only be proven refunded by Apple. They do it flat out. Okay, so I can X out, but I'm going to hit fat fast. Plus there's some things that I would do here differently that I'll share later on in the Appmasters Academy course, but really cool to see things highlighted three months, one month. 12 months, and then you can hit get faster.
9:45So I like how the it's easy to see for the pricing. I can compare it easily with the week. There are a little things that I would change that I've seen work for our clients, but for the most part, this has done really well. And who am I to say, because they're already making, you know, 200 grand a month. So who might've say what is right here, but it seems to be working for them. There are, I think some changes that I would make if I were them and I'm going to Excel and then you can get started, right?
10:09So you can go through the fasting program. They do hit you with a lot more. As you slowly start using the app, certain things are locked and they will hit you with that pricing page. Again, so really, really cool app. Again, they don't ask for me to sign up, but if you find am going to sign up and I want to that data, I will sign up right here. Here's the community aspect I will need to sign up. Here's my fast and the here's my day.
10:33I'm like other fasting apps. I prefer just to see the timer, but what they've done is they shown me the different programs. So I can do a program, a like I like this little stuff, these little lessons that they have. So while fasting should only drink. Still or sparkling water, tea and coffee without milk or sugar. So, boom. Now you're off. Let's go. No, I'm not fastened yet. Well, I am, but I'm not going to track it on here.
11:01Ah, fine. Cool. Little animations. Awesome. Continue. Oh, okay. We have a gift for you. See, I like these. They, they, if they've done a really good job of putting some gamification into the app and these little animations in there as well. Fasting buddy love that. I think that's very important, the right diet. So I want to build muscle optimize help. No, but I am vegan. So it's clean. There you go. I like this again.
11:38These little animations, boom. And I think this is different up top. This is all food related now, before it was just something else. So again, this is all food stuff related. What I really love, right? Like if you guys just notice this, the pricing page from before was all about fasting. Now this is all about nutrition because I just went through that flow. So now they have a different page. This pricing page based on more of the, this top part is based on the nutrition aspects rather than the fasting aspects.
12:08So again, this page really cool. Alright. So here, plus Z, here are the things, your first challenge is, and I have, I like this about this app. There's just challenges every day. So you can unlock it again, or you can do this. So here's like a daily list of all the things you have to fast with. And then here's the timer, which, you know, typically I would end up using. All right guys, that's it really cool app. I personally enjoyed it.
12:35I checked out a couple of different ones and I thought this fasting app had really the key components of a great onboarding experience, a great pricing page, a great gamification elements for intermittent fasting, especially for those who are just starting out for somebody who's been doing it. Like me for a couple of years, I love zero because of its simplicity. And I personally just like it because I want to track and I want to see the journey of how I've been fasting, how long I've been fasting.
13:01So for me, usually about 16.8 hours is the average for me. But, um, like I said, I'm trying to do that 18 hour fast. Don't do it every day, but I always do the 16, eight every single day. So if you want to use what I personally use, go check out the zero fasting app. If you wanna check out fasting, definitely check that out. App out because it has a lot of great elements that you can borrow for your subscription based app, I guess.
13:25That's it hope you enjoy this app audit. If you've got anything that you want to see for me, please leave a comment below and don't forget to do the usual YouTube stuff like subscribe and all that jazz. And I'll see you on the next video. Bye. Oh, one last thing. Go check out the appmasters virtual summit happening June 8th, 2020 at appmasters.com/summit. All right, that's it. I'll see you next time. Bye.